Competitor Analysis

Want an extensive view of how often advertisers run their ads for all brands?

SpotLight™ Competitor reports will give you that. Aligned with your personal marketing goals, this report gives you access to all competitor activity online from any device. You’ll receive:

 

 

SpotLight™ gives you 24/7 online access to all competitor activity including:

Share of Investment and Share of Voice

See brand spending, placement and ad count across radio, television, and press. The results reveal competitor strategy and help advertisers optimize media strategy.

Media Mix

Information on how competitors are allocating their advertising budgets.

Media House Selection

See which newspaper publications and broadcast stations your competitors are using to carry their messages.

Creative Lookups

Search our permanent archive of press and broadcast ads, available for immediate playback or download.

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