Earned & Owned Media Monitoring

Proactive & Real Time Alerts to Keep You Informed

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Never worry about your media performance again

Monitor campaign activity in real time

Manage your marketing strategy with results-based information

Meet your targets and objectives using a customized solution

Make Better Business Decisions Based On Media Intelligence

Monitoring earned media is a lot of work, especially for offline sources like radio, television, and newspapers. Online sources, while easier to monitor, seem to multiply endlessly. According to a recent study by Fortune Business Insights, media monitoring services have been witnessing a “positive demand shock” on the global market, with a significant 10.6% increase in 2020. This new upsurge is a result of the continuous increase in digitization, and the rising adoption of web and social media platforms by audiences.

What does this mean for you?

In a nutshell, this means that you need to spend less time and money monitoring your marketing efforts in-house, and more time doing what matters – strategic planning that will take advantage of this new trend, by using intelligence gathered from industry experts and specialists that offer an all-inclusive service.

That’s where our 360° Media Monitoring solution makes it easy.

What is Media Monitoring?

Media monitoring is the process of tracking and measuring what news media and consumers are saying about your brand.

Our Solution is Like No Other

Our 360° Media Monitoring service monitors media worldwide plus more Caribbean publishers and channels than anyone, anywhere. We’ve developed a unique blend of technology and human curation to give you comprehensive coverage and guaranteed relevance.

We monitor more Caribbean radio and television stations than anyone, keeping tabs on nearly 200 free-to-air broadcast stations for conversations and news about your brands, competitors, and topics of interest. We read more newspapers from more Caribbean countries – including papers that are not available online – than any other monitoring service.

We combine this unparalleled collection of traditional media with local, regional, and international online sources, including websites, blogs, forums, Facebook, Instagram, Twitter, and YouTube. Everything in one place.

Stay Connected to the Conversation

MediaListener™ keeps you connected with real-time notifications or scheduled reports about your topics. You can track news and media discussion of your organization, executives, brands, initiatives, campaigns, and competitors.

Emailed alerts on a schedule you choose.

Accurate alerts you can receive in real-time as soon as your brand is mentioned.

Media mentions and conversations from across social channels, websites, blogs, traditional press, & free-to-air broadcasts.

Informed highlights reports sent to leadership team.

Marketing Insights with Analytics

Imagine never having to wait around for information to be manually pulled together for an end-of-month report. We give you an always-on, up-to-date view of your earned and owned media. Access it anytime to see the latest news and conversation about your brand or to see what’s trending, who’s influencing, or what the audience finds engaging.

And speaking of end-of-month reports, we have you covered there, too. Our monthly MentionMeter™ provides a high level, graphical view of your monthly earned and owned media activity. Use MentionMeter™ reports to make presentations with confidence, knowing they will be accurate and easy to understand.