Make Better Business Decisions Based On Media Intelligence
Monitoring earned media is a lot of work, especially for offline sources like radio, television, and newspapers. Online sources, while easier to monitor, seem to multiply endlessly.
According to a recent study by Fortune Business Insights, media monitoring services have been witnessing a “positive demand shock” on the global market, with a significant 10.6% increase in 2020. This new upsurge is a result of the continuous increase in digitization, and the rising adoption of web and social media platforms by audiences.
What does this mean for you?
In a nutshell, this means that you need to spend less time and money monitoring your marketing efforts in-house, and more time doing what matters – strategic planning that will take advantage of this new trend, by using intelligence gathered from industry experts and specialists that offer an all-inclusive service.
That’s where our 360° Media Monitoring solution makes it easy.
What is Media Monitoring?
Media monitoring is the process of tracking and measuring what news media and consumers are saying about your brand.
