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Advertising Tools That Help You Win

Get the most from your ad budget and make better decisions about advertising strategy
with insights from our suite of specialized tools.

ADviser™ Category Advertiser Reports

Monthly or quarterly Excel reports providing detailed data about the active brands in your category

 

  • Share of Investment, Share of Voice, Share of Media Type
  • Month over Month and Year over Year changes
  • Long term Trends
  • Links to all brands’ Creatives
  • …and plenty additional details
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ADkive™ Advertising Archives

Built especially for agencies, ADkive™ is Media InSite’s permanent library of all advertising creatives from all monitored media since 2014. Search by brand or keyword to review or download Newspaper display ads and broadcast spot ads. Includes an advertiser research tool to see a detailed history of any advertiser’s buys, media mix, and media house selections for any date range.
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ADsmart™

While individual advertisers view our data from a buyer’s perspective, media houses view our data from a seller’s point of view. ADsmart™ reports are customized for media house interests, showing sales leads, advertiser rankings, and media house share of business. Available both online and via offline report.
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Social Channel ADviser™

Media InSite exclusive, Social Channel ADviser™ reports provide the region’s only detailed look at advertiser activity on Facebook, Instagram, Messenger, and Audience Network.
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SpotLight™ Competitor Analysis

Online tool that shines a light on your competitors’ advertising choices and budgets.

  • See your Share of Investment and Share of Voice to help you improve strategy.
  • See Competitor investment, media mix, and media house choices to understand their strategy.
  • See Historical Trends and Rankings.

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SpotCheck™ Ad Verification

Online tool for automated tracking of all radio and television pre-recorded spots and newspaper display advertising.

  • Check Actual versus Planned activity with our near real time monitoring system.
  • Monitor Media House Compliance to ensure correct creatives are being used and that they are running according to plan.
  • Check for Competitor Proximity to your own ads. 
  • Lookup Station and Press Advertising Logs for any date to see what other products and services are being advertised near your ads.
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SpotOn™ Audited Proof of Performance

Independent, third party audits of media house compliance of your media buys and placement schedules

  • A dedicated Media InSite analyst will reconcile your placement schedule with what actually occurred
  • Any type of advertising can be audited, including sponsorship credits, DJ live reads, time checks, TV on-screen logos, and TV lower-third text and graphics.
  • Audits help you catch costly errors and give you evidence to request make-goods or invoice adjustments
  • Audits delivered as Excel reports with full occurrence log data and interactive tables and charts
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TenderTrack™

Media InSite’s online database of Tender Notices makes it easy to prospect for new business locally and across the Caribbean.

We clip and archive all RFPs and Tender Notices from daily and weekly newspapers in 16 countries. New ads are added to the database the same day they’re published.

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