Allison Demas is a former Attorney-at-Law turned Entrepreneur who brings with her over fifteen (15) years of experience in monitoring media content, including pioneering the digital tracking of music on radio. Her main focus is tracking, measuring and analysing media content such as news, advertisements, marketing campaigns, public relations campaigns and social media conversations.Â
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Demas is committed to Caribbean integration and her vision is for Media InSite to become the Global Leader in real-time tracking, measuring and analysis of Caribbean media content.Â
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She is the immediate past Chair of the NOVA Committee of the Trinidad & Tobago Chamber of Industry and Commerce and a former Chairman of the National Carnival Commission of Trinidad and Tobago.
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