Industry-Specific Media Monitoring

Fine-Tuning Success: Mastering Industry-Specific Media Monitoring

In today's highly competitive landscape, it is critical for any brand to understand where they stand in the industry to ensure they are making the right moves. This means understanding your brand's strengths and weaknesses, as well as the strengths...

band launch season

How to Leverage Your Brand in Band Launch Season in Trinidad & Tobago

Image: Fantasy Carnival Band Launch in 2017 Band launch season is upon us in Trinidad and Tobago as we gear up for Carnival 2024. These events essentially mark the starting...

Unethical AI

Ethical and Unethical AI decisions for the Caribbean

Oftentimes the Caribbean is left behind in global conversations, but due to the rapid growth and expansion of artificial intelligence (AI) and the rate that technology is influencing the way...

how to use Social Listening

How to use Social Listening to get more people interested in Insurance

With the latest wave of updates and ever-changing algorithms, posting on social media as a brand isn’t as simple as it used to be. These factors need to be taken...

ads

Be Spot On with Your Ads

Roll Call! Calling all advertisers, brand managers, marketing professionals and event promoters! Investing in your brand’s advertising and marketing campaigns has been a tale as old as time. Although the...

Why Traditional Advertising Still Matters in the Caribbean

Even with the recent thrust towards the digital transformation of our economy due to the restrictions of the ongoing COVID-19 pandemic, traditional advertising is still king in the Caribbean. While investment in advertising overall has dropped due to economic challenges,...

Schedule your free Discovery Call

Fill out the form below and we will contact you to arrange your discovery call and set up a demo.