Five Tips on How to Determine if an Influencer is Suitable for Your Business.

Five Tips to Determine an Influencer is Suitable for Your Business.

In the world of digital marketing, influencer partnerships have become a potent tool for businesses seeking to expand their reach and engage with a targeted audience. However, choosing the right influencer for your brand can be a critical decision. Here...

Trinidad and Tobago Budget 2023

Trinidad and Tobago Budget 2023 – Key Insights & Implications

On Monday 2nd October, Trinidad and Tobago’s Finance Minister Colm Imbert delivered the highly anticipated Fiscal Package 2023/2024. Entitled “Building capacity for diversification and growth within a world of challenges”. Using Media InSite’s Media Monitoring tools, here’s a look at...

Harnessing the Power of Social Listening

Harnessing the Power of Social Listening to Redefine Marketing Trends and Influencers

In today's digitally connected world, social media has become a powerful tool for businesses to engage with their target audiences and shape their marketing strategies. But the key to success in the ever-evolving landscape of social media lies in understanding...

Industry-Specific Media Monitoring

Fine-Tuning Success: Mastering Industry-Specific Media Monitoring

In today's highly competitive landscape, it is critical for any brand to understand where they stand in the industry to ensure they are making the right moves. This means understanding your brand's strengths and weaknesses, as well as the strengths...

T&T Local Government Elections

T&T Local Government Elections: It’s 7-7 Again

The T&T Local Government Elections was held in Trinidad & Tobago on August 14th and the results remain unchanged from 2019 where there was a tie between the ruling People’s...

band launch season

How to Leverage Your Brand in Band Launch Season in Trinidad & Tobago

Image: Fantasy Carnival Band Launch in 2017 Band launch season is upon us in Trinidad and Tobago as we gear up for Carnival 2024. These events essentially mark the starting...

AI on PR

The Impact of AI on PR & Communications 

Artificial Intelligence (AI) has been a part of our daily lives longer than most people have realised. From predictive text messages to voice-activated assistants like Siri and Alexa, AI has...

Christmas Monitoring Guide

12 Days of Christmas Monitoring Guide

In this article, we give the 12 days of Christmas Monitoring Guide and show your brand what you should be monitoring this holiday season.  1. Protect brand reputation -In the...

Remote Work in T&T

Are We Still Effective with Remote Work in T&T?

October strikes the clock on our 2 year anniversary as a fully functional remote company in Trinidad and Tobago. How does it feel? When I asked employees this question two...

60 years of Independence

T&T celebrates 60 years of Independence

This year marks the Diamond Jubilee of Trinidad and Tobago’s Independence (60 years of independence) and the festival will be special in so many ways. The Queens Park Savannah which...

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