3 Ways Social Media Metrics Help Build Customer Relationships

Customer sentiment: Pay close attention to social media sentiment. Sentiment relates to how people react or feel based on your content. Additionally, sentiment can also relate to how your brand is being reflected through a piece of content. Using this metric gives you an edge to better understand how folks are conceptualising your brand/ brand activity and provides the ideal opportunity to reach out to your audience to clarify, fix or change your approach. You can even go a step further by tapping into competitor analysis with our services and see how your sentiments are matching up against others in your industry. 

Post Type Achievement: Developing content for your audience across social media can be a time consuming process but it’s important to implement a strategy when crafting messages and media assets. Using Post Type Achievement gives you all the necessary information when your team is brainstorming and strategizing your social media content. Post Type Achievement gives insight into what type of media is most effective with your current audience, you are privy to a breakdown of media type, results, average impressions, average engagement, and average reach for each piece published by your team.