4 Things You Need to Know About Facebook Advertising

While creating a social media presence for your brand is important, especially during this pandemic, advertising on social media is just as essential for growing your business. Though there are many technicalities involved in starting a successful Facebook Advertising campaign, the effort is well worth it. Here are four premises to keep in mind.

Results are guaranteed

Facebook ads will guarantee more results than any organic post. These ads use customer-generated content for ads which allow them to perform better. The ads are shown to persons whom the algorithm determines are more likely to buy your products based on their search history or previous actions. You can also select the details of the audience that you would like your ads to reach.

Create various versions of your ads

Outstanding visuals are essential for capturing the attention of potential customers. Create multiple ads for your campaign with similar design themes so that the audience does not lose interest. Use high-quality photos to grab attention with limited text in the designs. Carousel ads can be used to give more details about a particular promotion or a range of products while driving traffic to your website. Video ads on the other hand are a great opportunity for storytelling and have been proven to be 1.8 times more likely to result in sales.

You control your ad’s reach

One major advantage of Facebook advertising is your ability to control the reach of your brand’s ads across the platform. If your advertising goal is to reach an audience of 50,000 in 30 days, this can be achieved with a sufficient budget. This way, you won’t have to rely on potential customers to search for your brand or keywords in order for them to see your products and services. Facebook Advertising also allows you to remarket your ads to people who have already interacted with your ads in the past.

Monitor your competitors’ ads

Staying ahead of your competition, regardless of industry or platform, requires that you keep abreast of their actions. At Media InSite our range of ad monitoring services also includes social media ads. With our Social ADviser, you can receive insights on how competing brands are spending their advertising dollars on Facebook, Instagram and other social media platforms, complete with permanent links to all creatives. As part of Media InSite’s 10th Anniversary celebrations, we are offering this service for FREE for the industries we already cover (Financial, Telecommunication and Banking Sector). To find out more, be sure to contact our Sales Department.