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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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In an era dominated by digital platforms and social media, the enduring relevance of television and radio advertising may seem surprising to some. However, these traditional mediums continue to wield significant influence, reaching diverse audiences and offering unique advantages. In...
It’s the most wonderful time of the year when our favourite brands to takeover the airwaves with their seasonal campaigns. These campaigns are a vital part of the ever-changing marketing landscape, providing brands with a strategic way to capture consumers'...
In the fast-paced and ever-evolving digital landscape, staying informed about what's being said and shared about your brand, industry, or competitors is crucial. Media monitoring has become an indispensable tool for businesses, helping them track and analyse relevant conversations across...
In the ever-evolving landscape of digital marketing, Artificial Intelligence (AI) is emerging as a transformative force, reshaping the way businesses connect with their audiences.
With 2024 upon us, many brands and businesses have already begun their marketing and advertising preparations for the new year. But it’s critical to ensure that you have accurate, relevant data on the current market while making your plans.
In the ever-evolving landscape of marketing and advertising, brands are constantly seeking ways to connect with their audience, influence consumer behaviour, and maintain brand relevance. Among the various strategies and channels available, one of the most potent tools in a...
In the world of advertising, where visual and digital mediums often steal the spotlight, one medium has continued to thrive with the power of sound alone. Radio advertising, with its rich history and timeless appeal, remains a formidable force in...
In today's fast-paced global business landscape, staying competitive is crucial. For businesses, especially in the media and marketing sector, understanding the market, competitors, and emerging trends is vital for success.
In the world of digital marketing, influencer partnerships have become a potent tool for businesses seeking to expand their reach and engage with a targeted audience. However, choosing the right influencer for your brand can be a critical decision. Here...
On Monday 2nd October, Trinidad and Tobago’s Finance Minister Colm Imbert delivered the highly anticipated Fiscal Package 2023/2024. Entitled “Building capacity for diversification and growth within a world of challenges”. Using Media InSite’s Media Monitoring tools, here’s a look at...
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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