Competitive Intelligence

Barbados Trade Mission 2023: Making it Work for You!

In today's fast-paced global business landscape, staying competitive is crucial. For businesses, especially in the media and marketing sector, understanding the market, competitors, and emerging trends is vital for success.

Five Tips on How to Determine if an Influencer is Suitable for Your Business.

Five Tips to Determine an Influencer is Suitable for Your Business.

In the world of digital marketing, influencer partnerships have become a potent tool for businesses seeking to expand their reach and engage with a targeted audience. However, choosing the right influencer for your brand can be a critical decision. Here...

Trinidad and Tobago Budget 2023

Trinidad and Tobago Budget 2023 – Key Insights & Implications

On Monday 2nd October, Trinidad and Tobago’s Finance Minister Colm Imbert delivered the highly anticipated Fiscal Package 2023/2024. Entitled “Building capacity for diversification and growth within a world of challenges”. Using Media InSite’s Media Monitoring tools, here’s a look at...

Harnessing the Power of Social Listening

Harnessing the Power of Social Listening to Redefine Marketing Trends and Influencers

In today's digitally connected world, social media has become a powerful tool for businesses to engage with their target audiences and shape their marketing strategies. But the key to success in the ever-evolving landscape of social media lies in understanding...

Industry-Specific Media Monitoring

Fine-Tuning Success: Mastering Industry-Specific Media Monitoring

In today's highly competitive landscape, it is critical for any brand to understand where they stand in the industry to ensure they are making the right moves. This means understanding your brand's strengths and weaknesses, as well as the strengths...

carnival band launch

Carnival Band Launch & Your ROI

Carnival – The Greatest Show on Earth is just eight months away and already the excitement is in the air as we have officially entered Trinidad and Tobago’s band launch season. This means...

media houses

The Main Objective of Media Houses in the Advertising World

Edit Column Edit Text Editor ADsmart gives media houses the flexibility of researching any advertiser’s activity from previous years to learn where they’ve advertised before, how much they’re investing, and how they allocate their budget.

food inflation
Tracking Your Digital Footprint

Tracking Your Digital Footprint At Digimark 2022 

The Media Insite Presentation on Tracking Your Digital Footprint.

How to Measure Share of Voice

How to Measure Share of Voice in a Competitive Landscape

Media Monitoring is fast-becoming the “go-to” tool for marketing managers and advertising professionals who want to better analyse and improve their campaign strategies.

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