Industry-Specific Media Monitoring

Fine-Tuning Success: Mastering Industry-Specific Media Monitoring

In today's highly competitive landscape, it is critical for any brand to understand where they stand in the industry to ensure they are making the right moves. This means understanding your brand's strengths and weaknesses, as well as the strengths...

carnival band launch

Carnival Band Launch & Your ROI

Carnival – The Greatest Show on Earth is just eight months away and already the excitement is in the air as we have officially entered Trinidad and Tobago’s band launch season. This means carnival bands are releasing and showcasing their costume (sections) for...

media houses

The Main Objective of Media Houses in the Advertising World

Edit Column Edit Text Editor ADsmart gives media houses the flexibility of researching any advertiser’s activity from previous years to learn where they’ve advertised before, how much they’re investing, and how they allocate their budget.

food inflation
Tracking Your Digital Footprint

Tracking Your Digital Footprint At Digimark 2022 

The Media Insite Presentation on Tracking Your Digital Footprint.

How to Measure Share of Voice

How to Measure Share of Voice in a Competitive Landscape

Media Monitoring is fast-becoming the “go-to” tool for marketing managers and advertising professionals who want to better analyse and improve their campaign strategies.

Traditional Advertising has Changed

How Traditional Advertising has Changed

In the last eighty years, traditional television advertising has evolved significantly from the first shaky 10-second image in 1941 into today’s standard 30-second ad of a high production value. That evolution has seen even bigger disruption as the trifecta of...

Why Traditional Advertising Still Matters in the Caribbean

Even with the recent thrust towards the digital transformation of our economy due to the restrictions of the ongoing COVID-19 pandemic, traditional advertising is still king in the Caribbean. While investment in advertising overall has dropped due to economic challenges,...

maintaining your brand's reputation

Maintaining Your Brand’s Reputation with Media Monitoring

Using media monitoring to maintain your brand's reputation.

Rise of Influencer Marketing

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