Traditional Advertising has Changed

How Traditional Advertising has Changed

In the last eighty years, traditional television advertising has evolved significantly from the first shaky 10-second image in 1941 into today’s standard 30-second ad of a high production value. That...

Why Traditional Advertising Still Matters in the Caribbean

Even with the recent thrust towards the digital transformation of our economy due to the restrictions of the ongoing COVID-19 pandemic, traditional advertising is still king in the Caribbean. While investment in advertising overall has dropped due to economic challenges,...

maintaining your brand's reputation

Maintaining Your Brand’s Reputation with Media Monitoring

Using media monitoring to maintain your brand's reputation.

Rise of Influencer Marketing

Media InSite Turns 10!

(L-R) Media InSite News Monitor & Digital Content Creator Kristee Kalisingh speaks with Media InSite Founder & CEO Allison Demas From humble beginnings Media InSite has grown to a twenty-plus...

Take The Jab

Even as the pace of vaccination picks up momentum in Trinidad and Tobago, COVID-19 infections are increasing with 150+ new infections reported on average each day. This is a 96%...

SVG vs La Soufriere

On April 22nd the world joined hands to celebrate World Earth Day. However, in the midst of the celebrations the La Soufriere volcano in St. Vincent and the Grenadines continues...

Why Social Listening Matters

One year into the COVID-19 pandemic, businesses are still embracing the push for digital transformation that was initially forced upon them to survive. Many companies have now set up e-commerce...

Media InSite Implements Paid Menstrual Leave

While Women’s History Month provides a much-need opportunity to highlight women’s issues, few have gone beyond simply discussing them. Media InSite Ltd. has taken action with progressive updates to its...

Reflecting on 2020

2020 was a tough year unlike any other. With global cases currently crossing 80.8 million, the COVID-19 pandemic and the magnitude of its impact has changed life as we know...

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