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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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Why should we invest in Corporate Social Responsibility initiatives? Have you found this question floating around your team meetings? Understanding your social climate goes hand in hand with understanding your customers and longevity of your business. Regardless of where your...
Maintaining good customer relationships = Understanding your ideal customer, this week we are tapping into the aspects of monitoring your customers by listening to their concerns, feedback and reviews across social media. We are going to show you how we...
While having high-quality, valuable products and services can attract potential buyers, the interactions with your customer service team can be just as important. The impression of your company’s customer service may be the deciding factor for converting one-off purchases into...
Like many Caribbean islands, Bahamas Tourism is seeking to capitalize on the post-lockdown travel boom for 2023. Last month, the country’s Deputy Prime Minister and Minister of Tourism, Investments and Aviation Chester Cooper, announced that an estimated 500,000 cruise ship...
Satisfying consumers and maintaining the strength of your business can be easy in 2023. Let’s talk about consumer insights. To make this topic relatable, consider how you ensure the happiness of those around you. Intentionally, listening to understand goes a...
Roll Call! Calling all advertisers, brand managers, marketing professionals and event promoters! Investing in your brand’s advertising and marketing campaigns has been a tale as old as time. Although the marketing landscape has since changed, pushing professionals and consumers to...
The new year is often a great opportunity for brands to reset and refresh their approach to business. The ball may already be rolling for 2023, but there’s still time to improve your strategy as it relates to re-engaging with...
In this article, we give the 12 days of Christmas Monitoring Guide and show your brand what you should be monitoring this holiday season. 1. Protect brand reputation -In the modern era of social media, citizen journalism, and toxic cancel...
Watch here Trinidad and Tobago, and the Caribbean by extension is well known for tourism, whether it is through our beautiful beaches, warm weather, delicious food, dynamic mix of cultures or our Carnival, we are synonymous with a good time....
Let’s dive into what the Caribbean region can achieve if it understood and jumped at the opportunity of media monitoring, data analysis, and social listening. These avenues assist with insights into the performance of your business. News or media coverage,...
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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