This year marks the Diamond Jubilee of Trinidad and Tobago’s Independence (60 years of independence) and the festival will be special in so many ways. The Queens Park Savannah which is the cultural heartbeat of the city of Port of...
Becoming a reputable brand involves more than just having an active social media page. It involves a combination of staying on top of your brand’s media coverage including owned media (content published by your brand), paid media (content paid for...
Image by Canva Having a well-constructed public relations strategy is essential to the growth of any brand. Nowadays, brands have two methods of executing their strategies: Traditional PR and Digital PR. While both options focus on the common goal of...
The Christmas season is often synonymous with abundance, enjoyment and entertainment. There is usually increased consumption of goods and services with a corresponding uptick in sales and festive advertising campaigns. However, since the start of the ongoing COVID-19 pandemic, this...
Despite the rise in popularity of social media as a source of news and a means of doing business, traditional media platforms still reign supreme in the Caribbean. Television, radio and print media are still essential to the dissemination of...
While creating a social media presence for your brand is important, especially during this pandemic, advertising on social media is just as essential for growing your business. Though there are many technicalities involved in starting a successful Facebook Advertising campaign,...
Even as the world attempts to return to some form of normalcy through the use of vaccines, the COVID-19 pandemic continues to affect the way we do business. During these difficult times, companies need to ensure that their limited income...
Port of Spain is usually one of the busiest cities in the Caribbean with the booming of entrepreneurial and artistic activity. Many people stroll through the hustle and bustle of early-morning vendors while shopping for handmade goods, fruits and vegetables,...
As the COVID-19 pandemic continues, brands are being forced to rethink their usual advertising strategies for the new year. With businesses operating on reduced revenue and customers’ spending power severely limited, spending wisely is essential. From traditional to digital media,...
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