ad and media agencies

Collaboration, creativity, cost, and impact: The work of ad and media agencies

Establishing your brand’s unique voice in the business world is crucial to maintaining long-standing client relationships, building a solid reputation, and being the leader in your industry. We will breakdown...

Competitive Intelligence

Competitive Intelligence: Always know what your competitors are up to

In this article, we dive into competitive intelligence and why it is always important to know exactly what is going on with your competitors.

earned media

Earned Media: Why is it important to your brand?

Becoming a reputable brand involves more than just having an active social media page. It involves a combination of staying on top of your brand’s media coverage including owned media...

The Future of Public Relations: Digital PR vs Traditional PR

Image by Canva Having a well-constructed public relations strategy is essential to the growth of any brand. Nowadays, brands have two methods of executing their strategies: Traditional PR and Digital...

Christmas Advertising Trends 2020 vs 2021

The Christmas season is often synonymous with abundance, enjoyment and entertainment. There is usually increased consumption of goods and services with a corresponding uptick in sales and festive advertising campaigns....

Three Ways Ad Monitoring can make a Difference

In these difficult times, it is important to determine if your advertising campaign is making its intended impact. The analysis of specified data, through Ad Monitoring, can help you to...

3 Ways Competitive Intelligence Can Benefit Your Business

Competitive Intelligence is a crucial step in any business development strategy that will allow you to anticipate your competitors’ possible next steps, identify potential threats to your business, spot opportunities...

Traditional Media Trends in T&T

Despite the rise in popularity of social media as a source of news and a means of doing business, traditional media platforms still reign supreme in the Caribbean. Television, radio...

4 Things You Need to Know About Facebook Advertising

While creating a social media presence for your brand is important, especially during this pandemic, advertising on social media is just as essential for growing your business. Though there are...

The Importance of Ad Monitoring

Regardless if you’re advertising your brand via radio, television, print or digital media, monitoring your efforts will help you to ensure that you’re reaching your advertising goals. During these difficult...

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