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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in ​communications, public relations (PR) marketing, customer service and media.
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Becoming a reputable brand involves more than just having an active social media page. It involves a combination of staying on top of your brand’s media coverage including owned media...
Image by Canva Having a well-constructed public relations strategy is essential to the growth of any brand. Nowadays, brands have two methods of executing their strategies: Traditional PR and Digital...
Competitive Intelligence is a crucial step in any business development strategy that will allow you to anticipate your competitors’ possible next steps, identify potential threats to your business, spot opportunities...
Despite the rise in popularity of social media as a source of news and a means of doing business, traditional media platforms still reign supreme in the Caribbean. Television, radio...
While creating a social media presence for your brand is important, especially during this pandemic, advertising on social media is just as essential for growing your business. Though there are...