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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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Establishing your brand’s unique voice in the business world is crucial to maintaining long-standing client relationships, building a solid reputation, and being the leader in your industry. We will breakdown what to expect when working with an ad or media...
In this article, we dive into competitive intelligence and why it is always important to know exactly what is going on with your competitors.
Becoming a reputable brand involves more than just having an active social media page. It involves a combination of staying on top of your brand’s media coverage including owned media (content published by your brand), paid media (content paid for...
Image by Canva Having a well-constructed public relations strategy is essential to the growth of any brand. Nowadays, brands have two methods of executing their strategies: Traditional PR and Digital PR. While both options focus on the common goal of...
The Christmas season is often synonymous with abundance, enjoyment and entertainment. There is usually increased consumption of goods and services with a corresponding uptick in sales and festive advertising campaigns. However, since the start of the ongoing COVID-19 pandemic, this...
In these difficult times, it is important to determine if your advertising campaign is making its intended impact. The analysis of specified data, through Ad Monitoring, can help you to get a better grasp of what is happening with your...
Competitive Intelligence is a crucial step in any business development strategy that will allow you to anticipate your competitors’ possible next steps, identify potential threats to your business, spot opportunities for increased business activity, track changes in your industry and...
Despite the rise in popularity of social media as a source of news and a means of doing business, traditional media platforms still reign supreme in the Caribbean. Television, radio and print media are still essential to the dissemination of...
While creating a social media presence for your brand is important, especially during this pandemic, advertising on social media is just as essential for growing your business. Though there are many technicalities involved in starting a successful Facebook Advertising campaign,...
Regardless if you’re advertising your brand via radio, television, print or digital media, monitoring your efforts will help you to ensure that you’re reaching your advertising goals. During these difficult times, finding ways to maximize your Return on Investment (ROI)...
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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