Maximize Your Advertising Budget with Data

Even as the world attempts to return to some form of normalcy through the use of vaccines, the COVID-19 pandemic continues to affect the way we do business. During these difficult times, companies need to ensure that their limited income...

SOE, Curfew and COVID-19

Port of Spain is usually one of the busiest cities in the Caribbean with the booming of entrepreneurial and artistic activity. Many people stroll through the hustle and bustle of early-morning vendors while shopping for handmade goods, fruits and vegetables,...

IWD 2021: Rising to the Challenge

International Women’s Day 2021 comes on the heels of a year riddled with heartbreaking incidents of Gender-Based Violence (GBV) in the Caribbean. From the still-unsolved case of missing student, Jasmine Dean in Jamaica to the brutal murder of Ashanti Riley...

Carnival Tabanca

Trinidad and Tobago is traditionally known as the ‘Home of Carnival’ but this year there was no Carnival. Talk about Carnival tabanca! However, all attempts were made to keep it alive despite the cancellation of the festival by Prime Minister...

Budgeting for Business Growth

If you are a business owner, communications and marketing professional, media practitioner or aspiring marketing professional, this blog post is significant to you and your company. Whether big or small, B2B or B2C should have a social media strategy. A...

Advertising Trends for 2021

As the COVID-19 pandemic continues, brands are being forced to rethink their usual advertising strategies for the new year. With businesses operating on reduced revenue and customers’ spending power severely limited, spending wisely is essential. From traditional to digital media,...

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