Be Spot On with Your Ads

Investing in your brand’s advertising and marketing campaigns has been a tale as old as time. Although the marketing landscape has since changed, pushing professionals and consumers to adapt its fundamental practices of grasping the attention of consumers and standing out from other brands have remained the same. But how do we ultimately do this whilst ensuring that ad spend is properly accounted for? How can professionals determine that their ad investments are being accurately accounted for through sponsorship tags, announcer-read scripts, and DJ ad libs?

This week, let us take you on a short but impactful journey to Advertising Spot Audits. Before we get to the fun details, let here is a spot on idea of what we mean by Spot Audits. Spot Audits or as we call it SpotOn™ is the process of matching the official document for your advertisements based on time, date and occurrence with the ads that were aired by media agencies.

As you read further, you are guaranteed to have a lightbulb, life changing moment for you and your team.

If you are new to this concept, here are a few advantages and key benefits of doing spot audits.

As a media buyer or an agency this process allows you to:

• Hold media houses accountable for fulfilling their contractual obligations to advertisers.

• Document whether insertion orders were implemented fully and accurately.

• Check that the correct Ad/creative is being used.

• Verify brand exclusivity in spot breaks.

• Give advertisers data to confidently demand make-goods and refunds.

• Hold buyers and agencies accountable for the stewardship of a company’s advertising dollars.