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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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Gone are the days when election campaigning was only about handshakes and physically knocking on doors- whether it was to wholesale dreams or to ‘smile and wave.’ This while it still exists, is not the mainstay of electioneering. Now, political...
As Trinidad and Tobago approaches its 2025 general elections, the political landscape is abuzz with activity. In this digital age, where information flows rapidly and public sentiment can shift overnight, leveraging media monitoring tools like those offered by Media InSite...
Imagine you are a business owner, a Roti Shop to be precise. However, overtime you noticed that your sales are dipping, and you constantly have an empty roti shop. Mind you, your roti is the best, this is your opinion....
In recent years, organic food and beverage options as well as cleaner-label ingredients have become less of a trend and more of a lifestyle. Grace Kennedy has taken a decision to honor their wellness wishes in an inflationary environment helping...
PriceSmart, headquartered in San Diego, has established itself as a leading membership-based warehouse club operator in Latin America and the Caribbean. Operating in diverse markets presents unique challenges, including managing public perception and responding to consumer feedback across various regions....
Courts, a leading furniture and appliance retailer in Trinidad & Tobago, achieved remarkable success during the 2024 holiday season by leveraging real-time sentiment analysis.
As 2024 ends, businesses across the Caribbean are looking back on their marketing performance to identify wins, challenges, and opportunities for growth. Media InSite’s Traditional Media Comparison Report (2023 vs. 2024) offers an unparalleled opportunity for organizations to dive deep...
As the Caribbean marketing landscape evolves, 2025 is poised to bring transformative trends that will redefine how brands connect with audiences. These trends offer unparalleled opportunities to elevate marketing strategies and create meaningful, data-driven campaigns.
Black Friday sales promise to deliver incredible savings for every shopper. While the shopper benefits from the Black Friday sales as it heralds the start of the Christmas shopping season, business owners also boast of higher profit margins currently. In...
Brands that embrace the magic of Christmas and align their campaign efforts can truly capitalize on customers who are often more willing to spend on gifts, decorations and festive experiences. Join Media InSite Ltd as we explore international franchises and...
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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Media Intelligence.
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