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In this article, we give the 12 days of Christmas Monitoring Guide and show your brand what you should be monitoring this holiday season.
1. Protect brand reputation -In the modern era of social media, citizen journalism, and toxic cancel culture, it would be irresponsible to ignore the significance of public opinion on your brand. Use Social Listening to pay attention to what’s being said about you, take note of the positives and follow up on negatives before they balloon into PR crises.
2. Increase customer engagement – Show your customer that you hear them. Join the conversation and be interactive Respond to their comments, offer assistance, and share their user-created content with your brand’s wider audience.
3. Monitor your marketing campaign – Keep track of your campaigns and media coverage across platforms with our services. Get access to links of all press display ads and broadcast spots and playout/publication occurrence details along with monthly, quarterly or annual reports.
4. Identify influencers and monitor their movements – The value of influencer marketing is that these experts provide a conversational tone and narrative to share your products and services on their feed. Our insights will help ensure that you choose an influencer whose niche and values align with that of your brand.
5. Market research with hashtags and word cloud themes – Hashtags and themes not only provide visibility for campaigns, brands and trending topics but they can also be used as a search engine by both brands and audiences to discover conversations of interest.
6. See what your competitors are up to in the traditional Market – Competitive Intelligence is a crucial step in any business development strategy. With our data, you can anticipate your competitors’ possible next steps, identify potential threats to your business, spot opportunities for increased business activity, track changes in your industry and gain a competitive advantage.
7. Monitor and evaluate your CSR initiatives – Use our insights to track coverage of your event, press releases, ads, social media engagement and more, all analyzing using key metrics, ranging from Sentiment to Share of Media types
8. Learn from your customers – Let Social Listening insights guide you on the topics most discussed by your audience. This will allow you to identify customer pain points, spotlight raving reviews, and track popular themes amongst the audience, all of which can be used as content for your marketing strategy.
9. Analysing the best media avenue that works for your brand – While there may be over a dozen major social media platforms used worldwide, the three most popular in our region include Facebook, Instagram, and Twitter. The onus is on your brand to understand the purpose of each platform, use the most-optimized media type and ensure that your content is engaging.
10. Stay updated with news alerts – Almost every brand can be searched through online conversations, making it impossible to keep up on your own. Use our Social Listening tools to easily navigate your view of all earned and owned media mentions
11. Track your tenders around the Caribbean – Don’t subject your team to the manual labour of clipping tenders from newspapers. We manually clip, scan, and upload every Tender Notice and Request for Proposal published in daily newspapers across the English-speaking Caribbean. Have them delivered straight to you!
12. Track your competitors on META Social Channel – Staying ahead of your competition, regardless of platform, requires that you keep abreast of their actions. With our Social ADviser, you can receive insights on how competing brands are spending their advertising dollars on Facebook, Instagram and other social media platforms, complete with permanent links to all creatives.
Use these strategies and metrics from our Christmas Monitoring Guide to ensure your brand is showing up and being monitored in accordance with your brand and business guidelines.
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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Media Intelligence.
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