It can be a government communicator’s worst nightmare: a newly announced policy or initiative is being roundly criticized on social media. The public is weighing in – attacking, challenging, and sharing your policy decision and momentum is building but not...
This year marks the Diamond Jubilee of Trinidad and Tobago’s Independence (60 years of independence) and the festival will be special in so many ways. The Queens Park Savannah which is the cultural heartbeat of the city of Port of...
Becoming a reputable brand involves more than just having an active social media page. It involves a combination of staying on top of your brand’s media coverage including owned media (content published by your brand), paid media (content paid for...
Carnival – The Greatest Show on Earth is just eight months away and already the excitement is in the air as we have officially entered Trinidad and Tobago’s band launch season. This means carnival bands are releasing and showcasing their costume (sections) for...
Edit Column Edit Text Editor ADsmart gives media houses the flexibility of researching any advertiser’s activity from previous years to learn where they’ve advertised before, how much they’re investing, and how they allocate their budget.
Image by Canva Having a well-constructed public relations strategy is essential to the growth of any brand. Nowadays, brands have two methods of executing their strategies: Traditional PR and Digital PR. While both options focus on the common goal of...
In the last eighty years, traditional television advertising has evolved significantly from the first shaky 10-second image in 1941 into today’s standard 30-second ad of a high production value. That evolution has seen even bigger disruption as the trifecta of...
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