Navigating the Marketing Landscape: The Relevance of Advertising and Social Media Mention Reports

With 2024 upon us, many brands and businesses have already begun their marketing and advertising preparations for the new year. But it’s critical to ensure that you have accurate, relevant data on the current market while making your plans.

How Earned Media Drives Consumer Behaviour and Brand Relevance.

In the ever-evolving landscape of marketing and advertising, brands are constantly seeking ways to connect with their audience, influence consumer behaviour, and maintain brand relevance. Among the various strategies and channels available, one of the most potent tools in a...

Power of Sound: A Deep Dive into Radio Advertising

In the world of advertising, where visual and digital mediums often steal the spotlight, one medium has continued to thrive with the power of sound alone. Radio advertising, with its rich history and timeless appeal, remains a formidable force in...

Competitive Intelligence

Barbados Trade Mission 2023: Making it Work for You!

In today's fast-paced global business landscape, staying competitive is crucial. For businesses, especially in the media and marketing sector, understanding the market, competitors, and emerging trends is vital for success.

Five Tips on How to Determine if an Influencer is Suitable for Your Business.

Five Tips to Determine an Influencer is Suitable for Your Business.

In the world of digital marketing, influencer partnerships have become a potent tool for businesses seeking to expand their reach and engage with a targeted audience. However, choosing the right influencer for your brand can be a critical decision. Here...

Trinidad and Tobago Budget 2023

Trinidad and Tobago Budget 2023 – Key Insights & Implications

On Monday 2nd October, Trinidad and Tobago’s Finance Minister Colm Imbert delivered the highly anticipated Fiscal Package 2023/2024. Entitled “Building capacity for diversification and growth within a world of challenges”. Using Media InSite’s Media Monitoring tools, here’s a look at...

Harnessing the Power of Social Listening

Harnessing the Power of Social Listening to Redefine Marketing Trends and Influencers

In today's digitally connected world, social media has become a powerful tool for businesses to engage with their target audiences and shape their marketing strategies. But the key to success in the ever-evolving landscape of social media lies in understanding...

Industry-Specific Media Monitoring

Fine-Tuning Success: Mastering Industry-Specific Media Monitoring

In today's highly competitive landscape, it is critical for any brand to understand where they stand in the industry to ensure they are making the right moves. This means understanding your brand's strengths and weaknesses, as well as the strengths...

T&T Local Government Elections

T&T Local Government Elections: It’s 7-7 Again

The T&T Local Government Elections was held in Trinidad & Tobago on August 14th and the results remain unchanged from 2019 where there was a tie between the ruling People’s National Movement 7-7 United National Congress. These results indicate that...

band launch season

How to Leverage Your Brand in Band Launch Season in Trinidad & Tobago

Image: Fantasy Carnival Band Launch in 2017 Band launch season is upon us in Trinidad and Tobago as we gear up for Carnival 2024. These events essentially mark the starting point of the Carnival cycle as Carnival bands present their...

Schedule your free Discovery Call

Fill out the form below and we will contact you to arrange your discovery call and set up a demo.

Please enable JavaScript in your browser to complete this form.
Name