Carnival – The Greatest Show on Earth is just eight months away and already the excitement is in the air as we have officially entered Trinidad and Tobago’s band launch season. This means carnival bands are releasing and showcasing their costume (sections) for...
Edit Column Edit Text Editor ADsmart gives media houses the flexibility of researching any advertiser’s activity from previous years to learn where they’ve advertised before, how much they’re investing, and how they allocate their budget.
In the last eighty years, traditional television advertising has evolved significantly from the first shaky 10-second image in 1941 into today’s standard 30-second ad of a high production value. That evolution has seen even bigger disruption as the trifecta of...
The Christmas season is often synonymous with abundance, enjoyment and entertainment. There is usually increased consumption of goods and services with a corresponding uptick in sales and festive advertising campaigns. However, since the start of the ongoing COVID-19 pandemic, this...
As the COVID-19 pandemic continues, brands are being forced to rethink their usual advertising strategies for the new year. With businesses operating on reduced revenue and customers’ spending power severely limited, spending wisely is essential. From traditional to digital media,...
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