Why Global AI Can’t Tell the Difference Between “Dutty Mas” and a PR Disaster Trinidad and Tobago is home to Carnival; land of the steelpan, soca and sarcasm. Carnival is our thing, steel pan is for the soul, soca for...
Speaking one’s mind about politics is not unfamiliar for West Indians. We debate at home, in the grocery store, and on the streets — and doing so by word of mouth is the highway in which our sentiments are often...
Real-time media monitoring is essential during this period, enabling brands to stay agile and responsive by tracking live trends, customer sentiments, and competitor actions. By using this data, provided by Media InSite Ltd to adjust ads on the fly, businesses...
In this blog, we take a look at the most compelling campaigns, created by some of our favourite brands who are dominating the airwaves.
In the ever-evolving landscape of marketing and advertising, brands are constantly seeking ways to connect with their audience, influence consumer behaviour, and maintain brand relevance. Among the various strategies and channels available, one of the most potent tools in a...
In the world of digital marketing, influencer partnerships have become a potent tool for businesses seeking to expand their reach and engage with a targeted audience. However, choosing the right influencer for your brand can be a critical decision. Here...
In today's highly competitive landscape, it is critical for any brand to understand where they stand in the industry to ensure they are making the right moves. This means understanding your brand's strengths and weaknesses, as well as the strengths...
Oftentimes the Caribbean is left behind in global conversations, but due to the rapid growth and expansion of artificial intelligence (AI) and the rate that technology is influencing the way we navigate the world, the question arises of how do...
October strikes the clock on our 2 year anniversary as a fully functional remote company in Trinidad and Tobago. How does it feel? When I asked employees this question two years later these are some of the responses I got;...
The biggest party in sport, the Hero Caribbean Premiere League returned to the Caribbean in September. Fans got the opportunity to once again head out to the various venues and enjoy a CPL match. With their slogan “Cricket Played Louder”...
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