grace kennedy

How GraceKennedy Uses Consumer Sentiment to Stay Ahead in the Food Industry

In recent years, organic food and beverage options as well as cleaner-label ingredients have become less of a trend and more of a lifestyle. Grace Kennedy has taken a decision to honor their wellness wishes in an inflationary environment helping...

pricesmart sentiment analysis

PriceSmart’s Dominance over the Caribbean and Latin America

PriceSmart, headquartered in San Diego, has established itself as a leading membership-based warehouse club operator in Latin America and the Caribbean. Operating in diverse markets presents unique challenges, including managing public perception and responding to consumer feedback across various regions....

How Courts Dominated Holiday Sales with Real-Time Sentiment Analysis

Courts, a leading furniture and appliance retailer in Trinidad & Tobago, achieved remarkable success during the 2024 holiday season by leveraging real-time sentiment analysis.

Spotlight on Competitor Tracking: How It Can Help You Stand Out

Black Friday sales promise to deliver incredible savings for every shopper. While the shopper benefits from the Black Friday sales as it heralds the start of the Christmas shopping season, business owners also boast of higher profit margins currently. In...

seasonal ad spend

Regional Furniture Stores: Optimizing Your Seasonal Ad Spend in Real-Time for Holiday Success

Real-time media monitoring is essential during this period, enabling brands to stay agile and responsive by tracking live trends, customer sentiments, and competitor actions. By using this data, provided by Media InSite Ltd to adjust ads on the fly, businesses...

media monitoring for educational institutions

How Media Monitoring Can Enhance Educational Institutions

With the student admission season in full swing, universities and colleges are intensifying their marketing efforts, particularly on social media, to reach potential applicants. This blog post explores how media monitoring can provide competitive intelligence that enhances the effectiveness of...

back to school

Top 5 Ads for the Back-to-School Season

In this blog, we take a look at the most compelling campaigns, created by some of our favourite brands who are dominating the airwaves.

power of 360 monitoring

The Power of 360 Monitoring for Your JAVA Campaigns

While most associate the July - August Vacation period (JAVA) with rest and relaxation, for Caribbean brands, it presents a prime opportunity for targeted marketing campaigns. In the particularly vibrant and dynamic JAVA, leveraging a comprehensive approach to media monitoring,...

Shaping Public Opinion: The Role of Media Intelligence in Trinidad and Tobago’s Financial Sector.

With the rapid proliferation of digital media, public opinion can shift in an instant, making it essential for financial institutions to stay ahead of the curve. This is where media intelligence comes into play. By leveraging enhanced media intelligence, leading...

Unlocking Engagement: How Media Intelligence Shapes Perception.

In the ever-evolving world of media and marketing, understanding how your brand is perceived by your audience is crucial. Perception shapes reality, and in today's digital age, where information is constantly being shared and consumed, it's more important than ever...

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