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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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In today's digital age, monitoring and analysing earned and owned media have become essential components of any successful marketing strategy. Media InSite Ltd.’s Earned and Owned Media Monitoring service offers businesses a comprehensive solution to track their media presence, understand...
Digital PR, as the name suggests, focuses on leveraging digital channels such as social media, blogs, and online news outlets to build brand visibility, manage reputation, and engage with audiences. In this blog post, we'll explore what digital PR entails...
In a world driven by information, gaining a competitive edge requires more than just industry knowledge—it demands a deep understanding of your competitors and the dynamics of the media landscape. Media analysis has emerged as a game-changing tool for businesses...
It’s the most wonderful time of the year when our favourite brands to takeover the airwaves with their seasonal campaigns. These campaigns are a vital part of the ever-changing marketing landscape, providing brands with a strategic way to capture consumers'...
In the ever-evolving landscape of marketing and advertising, brands are constantly seeking ways to connect with their audience, influence consumer behaviour, and maintain brand relevance. Among the various strategies and channels available, one of the most potent tools in a...
In the world of advertising, where visual and digital mediums often steal the spotlight, one medium has continued to thrive with the power of sound alone. Radio advertising, with its rich history and timeless appeal, remains a formidable force in...
In the world of digital marketing, influencer partnerships have become a potent tool for businesses seeking to expand their reach and engage with a targeted audience. However, choosing the right influencer for your brand can be a critical decision. Here...
In today's highly competitive landscape, it is critical for any brand to understand where they stand in the industry to ensure they are making the right moves. This means understanding your brand's strengths and weaknesses, as well as the strengths...
The T&T Local Government Elections was held in Trinidad & Tobago on August 14th and the results remain unchanged from 2019 where there was a tie between the ruling People’s...
Image: Fantasy Carnival Band Launch in 2017 Band launch season is upon us in Trinidad and Tobago as we gear up for Carnival 2024. These events essentially mark the starting...
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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