The Future of Public Relations: Digital PR vs Traditional PR

Image by Canva Having a well-constructed public relations strategy is essential to the growth of any brand. Nowadays, brands have two methods of executing their strategies: Traditional PR and Digital...

How to Measure Share of Voice

How to Measure Share of Voice in a Competitive Landscape

Media Monitoring is fast-becoming the “go-to” tool for marketing managers and advertising professionals who want to better analyse and improve their campaign strategies.

A National Pain

One of the most joyful months of the year has already been plunged into tragedy as the discovery of Ashanti Riley’s body rocked T&T over the weekend. The 18-year-old schoolgirl...

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