Navigating the Marketing Landscape: The Relevance of Advertising and Social Media Mention Reports

With 2024 upon us, many brands and businesses have already begun their marketing and advertising preparations for the new year. But it’s critical to ensure that you have accurate, relevant data on the current market while making your plans.

Competitive Intelligence

Barbados Trade Mission 2023: Making it Work for You!

In today's fast-paced global business landscape, staying competitive is crucial. For businesses, especially in the media and marketing sector, understanding the market, competitors, and emerging trends is vital for success.

Five Tips on How to Determine if an Influencer is Suitable for Your Business.

Five Tips to Determine an Influencer is Suitable for Your Business.

In the world of digital marketing, influencer partnerships have become a potent tool for businesses seeking to expand their reach and engage with a targeted audience. However, choosing the right influencer for your brand can be a critical decision. Here...

Harnessing the Power of Social Listening

Harnessing the Power of Social Listening to Redefine Marketing Trends and Influencers

In today's digitally connected world, social media has become a powerful tool for businesses to engage with their target audiences and shape their marketing strategies. But the key to success in the ever-evolving landscape of social media lies in understanding...

T&T Local Government Elections

T&T Local Government Elections: It’s 7-7 Again

The T&T Local Government Elections was held in Trinidad & Tobago on August 14th and the results remain unchanged from 2019 where there was a tie between the ruling People’s...

social media metrics

3 Ways Social Media Metrics Help Build Customer Relationships

Social media has become by far the most popular form of communication. It gives people the ability to connect with family, friends and businesses. It is hard to deny that...

how to use Social Listening

How to use Social Listening to get more people interested in Insurance

With the latest wave of updates and ever-changing algorithms, posting on social media as a brand isn’t as simple as it used to be. These factors need to be taken...

CSR Initiatives

The Importance of CSR Initiatives: Growing through Data

Why should we invest in Corporate Social Responsibility initiatives? Have you found this question floating around your team meetings?  Understanding your social climate goes hand in hand with understanding your...

Brand's Business

We Know Your Brand’s Business

Maintaining good customer relationships = Understanding your ideal customer, this week we are tapping into the aspects of monitoring your customers by listening to their concerns, feedback and reviews across...

Bahamas Tourism

Improving Bahamas Tourism through Social Listening

Like many Caribbean islands, Bahamas Tourism is seeking to capitalize on the post-lockdown travel boom for 2023. Last month, the country’s Deputy Prime Minister and Minister of Tourism, Investments and...

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