12 Years Later – From Then to Now with Media InSite

On July 1st 2023, Media InSite Ltd celebrated 12 outstanding years of business. The company started as a pioneer of media monitoring in the region and has over time cemented itself as the global leader in real-time Caribbean media intelligence....

E-Commerce in the Caribbean

The Rise of E-Commerce in the Caribbean

Watch here Trinidad and Tobago, and the Caribbean by extension is well known for tourism, whether it is through our beautiful beaches, warm weather, delicious food, dynamic mix of cultures or our Carnival, we are synonymous with a good time....

carnival band launch

Carnival Band Launch & Your ROI

Carnival – The Greatest Show on Earth is just eight months away and already the excitement is in the air as we have officially entered Trinidad and Tobago’s band launch season. This means carnival bands are releasing and showcasing their costume (sections) for...

media houses

The Main Objective of Media Houses in the Advertising World

Edit Column Edit Text Editor ADsmart gives media houses the flexibility of researching any advertiser’s activity from previous years to learn where they’ve advertised before, how much they’re investing, and how they allocate their budget.

food inflation

The Future of Public Relations: Digital PR vs Traditional PR

Image by Canva Having a well-constructed public relations strategy is essential to the growth of any brand. Nowadays, brands have two methods of executing their strategies: Traditional PR and Digital PR. While both options focus on the common goal of...

Traditional Advertising has Changed

How Traditional Advertising has Changed

In the last eighty years, traditional television advertising has evolved significantly from the first shaky 10-second image in 1941 into today’s standard 30-second ad of a high production value. That evolution has seen even bigger disruption as the trifecta of...

Maintaining Your Brand’s Reputation with Media Monitoring

Using media monitoring to maintain your brand's reputation.

Rise of Influencer Marketing

Traditional Media Trends in T&T

Despite the rise in popularity of social media as a source of news and a means of doing business, traditional media platforms still reign supreme in the Caribbean. Television, radio and print media are still essential to the dissemination of...

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