Unlocking Engagement: How Media Intelligence Shapes Perception.

In the ever-evolving world of media and marketing, understanding how your brand is perceived by your audience is crucial. Perception shapes reality, and in today's digital age, where information is constantly being shared and consumed, it's more important than ever...

12 Years Later – From Then to Now with Media InSite

On July 1st 2023, Media InSite Ltd celebrated 12 outstanding years of business. The company started as a pioneer of media monitoring in the region and has over time cemented itself as the global leader in real-time Caribbean media intelligence....

AI on PR

The Impact of AI on PR & Communications 

Artificial Intelligence (AI) has been a part of our daily lives longer than most people have realised. From predictive text messages to voice-activated assistants like Siri and Alexa, AI has made every day easier for decades.  In recent years, more...

E-Commerce in the Caribbean

The Rise of E-Commerce in the Caribbean

Watch here Trinidad and Tobago, and the Caribbean by extension is well known for tourism, whether it is through our beautiful beaches, warm weather, delicious food, dynamic mix of cultures or our Carnival, we are synonymous with a good time....

5 Benefits of Online Data Access

As the global digital revolution continues, many companies, including Media InSite have bolstered their services by providing e-commerce options to their customers. Though this increase was propelled mainly by the limitations of the pandemic, providing products and services that are...

carnival band launch

Carnival Band Launch & Your ROI

Carnival – The Greatest Show on Earth is just eight months away and already the excitement is in the air as we have officially entered Trinidad and Tobago’s band launch season. This means carnival bands are releasing and showcasing their costume (sections) for...

media houses

The Main Objective of Media Houses in the Advertising World

Edit Column Edit Text Editor ADsmart gives media houses the flexibility of researching any advertiser’s activity from previous years to learn where they’ve advertised before, how much they’re investing, and how they allocate their budget.

food inflation
Tracking Your Digital Footprint

Tracking Your Digital Footprint At Digimark 2022 

The Media Insite Presentation on Tracking Your Digital Footprint.

The Future of Public Relations: Digital PR vs Traditional PR

Image by Canva Having a well-constructed public relations strategy is essential to the growth of any brand. Nowadays, brands have two methods of executing their strategies: Traditional PR and Digital PR. While both options focus on the common goal of...

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