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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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Media Monitoring is fast-becoming the “go-to” tool for marketing managers and advertising professionals who want to better analyse and improve their campaign strategies.
In the last eighty years, traditional television advertising has evolved significantly from the first shaky 10-second image in 1941 into today’s standard 30-second ad of a high production value. That...
Even with the recent thrust towards the digital transformation of our economy due to the restrictions of the ongoing COVID-19 pandemic, traditional advertising is still king in the Caribbean. While investment in advertising overall has dropped due to economic challenges,...
Using media monitoring to maintain your brand's reputation.
Competitive Intelligence is a crucial step in any business development strategy that will allow you to anticipate your competitors’ possible next steps, identify potential threats to your business, spot opportunities...
Despite the rise in popularity of social media as a source of news and a means of doing business, traditional media platforms still reign supreme in the Caribbean. Television, radio...
(L-R) Media InSite News Monitor & Digital Content Creator Kristee Kalisingh speaks with Media InSite Founder & CEO Allison Demas From humble beginnings Media InSite has grown to a twenty-plus...
While creating a social media presence for your brand is important, especially during this pandemic, advertising on social media is just as essential for growing your business. Though there are...
Even as the world attempts to return to some form of normalcy through the use of vaccines, the COVID-19 pandemic continues to affect the way we do business. During these...
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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Leader in real-time Caribbean
Media Intelligence.
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