Thrilling 13!

The 13th anniversary of Media InSite marks a significant milestone for the company as it stands tall and proud with a stronger legacy of teamwork, innovation, direction and success as the global leader in real-time Caribbean media intelligence.

Looking back it is astonishing to see the growth Media InSite has experienced over the past thrilling 13 years.

Each year, the team scaled new milestones and today they are a company of over 50 Media InSiters.

Media InSite first opened its doors in 2011 as a company which monitored broadcast spots and newspaper ads only in Trinidad with just a handful of employees. Can you think of anything more gratifying in this world than knowing you have made an impact in someone else’s life which will benefit their future? Honestly, there is nothing, which is excellent news because it confirms Media InSite is still in the right industry! For many years, the mission of Media InSite has been to “To provide the best integrated media intelligence system for the advertising, broadcasting and music industries in the Caribbean.” They have done this with grace by taking the burden off their clients’ plates and delivered to them amazing results through their data analytic services. While the company’s services have expanded over the years, their vision remained constant, ensuring their clients are always at the center of everything they do.

Leading by a shining example

At realm of this success is the company’s founder and CEO Allison Demas whose trailblazer legacy and impeccable leadership style fosters the trust for a family-like work environment. She has sought to redefine Caribbean work-culture, breaking barriers in the process, by introducing and implementing menstrual and paternity leave, and always ensuring health and wellness of the team is on the front burner.

 

Since founded in 2011, they have been working to help businesses excel with their digital marketing, PR and Communication services and products, thus impacting thousands of end-users across the world.

Using a combination of automation, licensed third-party technology, artificial intelligence (AI) and human intelligence, the company as a technology and date-driven provider, have helped numerous clients of all sizes and now boasts of:

  • Media Monitoring : Monitoring 235 Traditional Media Sources in 22 Markets
  • Social Listening : Tracking 200+ Social Media Channels
  • Ad Monitoring : Covering 39,000 Active Brands
  • Delivering over 100,000 Media Mentions to our clients per month

Redefining modern businesses

As the company continues to build innovative products that redefine modern businesses, what remains core to the business is their clients, company culture and the team. Company culture is vital for creating the right atmosphere for employees and they believe that customers would not love the company unless the employees love it first. Hence, they pride themselves on striving to create an atmosphere, though virtual where everyone can do their best work. Media InSiters have always been their biggest asset. The employees’ passion, dedication, and commitment sets them apart, and several have been with them for 13 years now. The acts of humanitarianism was also watered throughout the growth of the company through:

  • CSR initiatives
  • Team Building exercises
  • Picnic and Paramin Tour
  • Priotitizing Health and Wellness for all our staff – MIS Burn, health insurance

 

An eye for growth and greatness

The hiring of people who turned out to be key leaders or, finding partners who understood their value proposition, and onboarding clients who helped them achieve success all contributed to this incredible and exciting journey. Today they say thank you to everyone who helped them achieve 13 years of success. This success would not have been possible without the support of their employees who go an extra mile to ensure that clients who rely on their products and services are foremost in everything. As the company moves into the 14th year, they continue to offer cutting-edge Caribbean media intelligence that meet the always-evolving technology landscape and the requirements of modern businesses to shape a successful future in business.

 

Media InSite is proud to celebrate the 13th year milestone and look forward to many more such years.

Cheers to 13!

Written by: Kristee Kalisingh, Broadcast News Monitor.

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