Consumer Insights with Media InSite

Satisfying consumers and maintaining the strength of your business can be easy in 2023. Let’s talk about consumer insights.

To make this topic relatable, consider how you ensure the happiness of those around you.

Intentionally, listening to understand goes a long way. When we communicate with people, we generally take away what is needed by both parties for comfort and stability.

This is vital in almost every type of relationship, and it is no different when talking about consumers and business relationships. Businesses heavily rely on providing what consumers need, hence the importance of consumer insights.

Consumer insights refer to the reporting and analysis of the behaviors, data and feedback of consumers. Access to knowledge creates a perfect path for positive change, new ideas and healthy relationships. Businesses who value the importance of consumer behavior are ideally at the higher end of the success ladder. This is because they are focused on providing support based on what is needed by consumers and new potential customers through consumer insights; increasing sales, new leads and quality business morale.

Consumer insights have become quite accessible in recent years through digital communication and social media, online forums, surveys and even interviews.

Here are 5 types of consumer insights that you can examine in the first quarter of 2023:

Social media data
Online reviews
Competitor data
Consumer sentiment
Purchasing data

Social Media Data

If you are looking for unfiltered information for your business then you have found yourself a goldmine via social media platforms. People are very vocal across social media platforms about brand preferences, product likes and dislikes, quality and service experiences. There is so much potential and actionable insights from monitoring and evaluating social media metrics.

Are you familiar with social listening? Did you know that we provide businesses with top notch data across Facebook, Instagram, Linkedin and even Twitter all under one platform? Our social listening services can help you get to where you need to if you do consider acquiring credible and reliable social media data.

Online Reviews

If your business uses the technology of e-commerce service, online reviews are quite helpful to gather feedback on what folks’ experiences might have been. While online reviews should be reliable, there have been reported instances of many fake reviews via onlines stores used to lure potential customers to products and services. Essentially, when collecting consumer insights through online reviews, it’s important to rule out bots and reviews that seem inaccurate as much as possible.

Competitor data

Competitors’ information is crucial in today’s landscape. Across traditional and digital media people are talking about you, but they are also sharing vital information about your competitors. How can you be one step ahead of your competitors? Our competitive analysis can inform your marketing teams what the competitors are circulating and the reactions by the public in the matter of minutes. Find out more about our media monitoring services and get insights on your industry.

Consumer Sentiment

Sentiments are a part of everything we experience. We use how we feel about something to determine what we do versus what we don’t do. Having information about how customers feel about your brand, staff, and services places you in the ideal position to make suitable adjustments. Wondering where you can access this? Click here.

Purchasing Data

Paying attention to patterns of purchases by customers can help you determine how to create new products, how to improve already established products or how to create a system where customers are valued for consistent loyalty.

Data-driven customer insights like those described above are proven to enhance and personalize customer experience in ways that strengthen customer relationships and drive revenue. The power of data cannot be undervalued moving into 2023 for businesses, governments or institutions alike. We have the solution for you, contact us and we will be happy to provide a complimentary session for the team.

Consumer Insights with Media InSite

Written by Chanelle Beatrice, Marketing Coordinator

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