CPL and Corporate Responsibility

CPL no doubt has been trending, and for the month of September, there were over 1.7K mentions across all digital media platforms. 

Events like this which are held in such grandeur is the perfect platform for CSR initiatives. The general public or employees often don’t really see or understand what’s going on behind the scenes at a company. Media InSite provides companies with days ensuring that the public and staff understand what you are doing holistically with your CSR efforts.

Thanks to social media culture, companies recognize the need for a stronger and more public social responsibility strategy. This can be exemplified on and off the field. For instance- The Republic Bank classic catch or the Best Costume and as of this year fans were given the option to cool down with Creamery Novelties products. Through this, Creamery Novelties has further strengthened its reputation by partnering with the CPL.

Let us look at the mention by sponsors:

Republic Bank with the highest percentage of 53.2%

Digicel in at 25.5%

Carib at 14.9% 

Creamery Novelties at 6.4%. 

Some of the official partners for CPL this year include Digicel, El Dorado Rum, Republic Bank, Angostura Chill, Omega XL.  The official sponsors for the tournament are Visa, FedEx,  cafe barista, Caribbean airlines, Lasco, and Creamery Novelties. 

Ultimately, together with the talent on the field, the CPL experience is about the fans and the parties in the stands, and the energy in the crowd. CPL has created a space for CSR initiatives to flourish and a platform to showcase brand persona. Like CPL, your brand persona or CSR initiatives can be tracked via our services. 

Be sure you tune into this week’s episode of our Vlog Series to learn more.