Sponsorship Success: Ad Monitoring for Carnival Ad Campaigns

With less than a month to go, the countdown is on for The Greatest Show on Earth – Trinidad Carnival 2024. For many local businesses, this season is a great opportunity, like Christmas, to capitalize on seasonal campaigns. From banking and finance to food and beverage, regardless of the industry, Carnival campaigns can maintain your brand’s relevance and keep your offering prominent in consumers’ minds.

Media InSite’s Ad Monitoring services include a range of specialized tools to assist you in making informed decisions about your advertising strategy.

Here’s how to ensure your Carnival Ad Campaigns are successful with Ad Monitoring.

Ad Spend Optimization

Like any investment, you expect a return on your Carnival ad campaign. Ensuring that your ads are legitimately aired by media outlets as scheduled is the first step.

With access to our ADkive™ you can keep abreast of the actual airtimes of all your brands’ television and radio spots.

Interested in further investigations after spotting inconsistencies in the agreed airtimes? Media InSite also offers SpotCheck™ Ad Verification which allows you to check Actual versus Planned activity with our near real-time monitoring system. For ad-libs and announcer read scripts, we also offer audits in the form of our SpotOn™ Audited Proof of Performance.

These services can also be done retroactively will ultimately allow you to optimize your Carnival advertising budget.

Competitive Intelligence

A comprehensive advertising strategy also involves insights on competitor activity. With our ADviser™ Reports, you’ll be privy to key competitor metrics based on the airtimes of their advertisements. This includes Share of Investment, Share of Voice, Share of Media Types, Month over Month and Year over Year changes.

Our reports will help you to identify competitors’ key messaging, creative elements and promotional offers used in their Carnival campaigns.

With this data, you’ll also be able to determine their Ad spend for their campaigns (based on open-card rates) along with which media types and media houses they are focused on.

Capitalize on Social Media Advertising

While traditional media remains king in the Caribbean, ignoring social media advertising would be an oversight that could put your brand at a disadvantage. With Carnival lovers from around the world flocking to our shores, social media advertising is the easiest way to reach a global audience.

Media InSite’s Social Channel ADviser™ will help you to analyze the activity of your brand and competitors on the Meta platforms- Facebook, Instagram, Messenger and Audience Network.

With data on these trends, you’ll have insights on the platforms your competitors are focused on, which can in turn help to better inform your Carnival ad campaigns for maximum impact.

Take the guesswork out of your Carnival Ad Campaign and find out Media InSite can help you to ensure sponsorship success. Contact us to get started today!

Sponsorship Success: Ad Monitoring for Carnival Ad Campaigns

Ad Spend Optimization

Competitive Intelligence

Capitalize on Social Media Advertising

Written by Suzette Bonas, Account Executive.

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