How to Do a Competitive Analysis in Digital Marketing: A Guide to Staying Ahead of the Curve.

Identify Your Competitors:

Start by identifying your main competitors in the digital space. These are the brands that are targeting the same audience as you and offering similar products or services.

Analyse Their Website and Content:

Visit your competitors’ websites and analyse the content they are producing. Look at the type of content they are creating (blog posts, videos, infographics), the topics they are covering, and how frequently they are updating their content.

Assess Their Social Media Presence:

Evaluate your competitors’ social media profiles to see how they are engaging with their audience. Look at the type of content they are sharing, their posting frequency, and the level of engagement they are receiving.

Review Their Paid Advertising:

Look at the paid advertising strategies of your competitors. Identify the platforms they are advertising on, the type of ads they are running, and the messaging they are using.

Monitor Their Online Reputation:

Use media monitoring tools like Media InSite Ltd to track mentions of your competitors online. Pay attention to customer reviews, social media comments, and news articles that mention your competitors.

Identify Strengths and Weaknesses:

Based on your analysis, identify your competitors’ strengths and weaknesses. This could include their content strategy, social media engagement, SEO performance, or overall brand positioning.

Identify Opportunities and Threats:

Use your competitive analysis to identify opportunities for your brand to differentiate itself and threats that could impact your market position. This could include gaps in the market, emerging trends, or new competitors entering the space.