Ethical and Unethical AI decisions for the Caribbean

Oftentimes the Caribbean is left behind in global conversations, but due to the rapid growth and expansion of artificial intelligence (AI) and the rate that technology is influencing the way we navigate the world, the question arises of how do we ensure to stay aligned with ethical best practices.

In the upcoming Friend or Foe: The Role of AI in Marketing and Communications  seminar, Caribbean professionals who have a keen interest in both the value and issues of AI will share the work explored by themselves and their organisations.

(Frederick E. Webster Jr et al., 2005) notes that “in many organizations, the corporate marketing function has lost budget, head count, influence and confidence, resulting in strategic consequences that run deeper than many senior managers may realize.” In more recent times, we have all been made aware of the potential risk AI has on replacing the need for human resources in areas of marketing and communications. When we narrow our focus to economic strains that businesses are facing in the Caribbean, the first thing that comes to mind is staff reduction, once a technological replacement can be sourced for a one-time subscription. In this instance of economic cutback, more value is placed on the quantity of work being produced by software, versus the authenticity and ethical value of a person. 

Productivity is key to growth in revenue, right?  

At least that is what has been heard in meetings by axed employees. How do we go beyond this mindset to protect not only our businesses, but the people we serve and who work for and with us?

As decision makers in the Caribbean intend to further develop their companies and brands, it is important to heed the warnings of downfalls that may be listed in the fine print of AI software contracts. While your businesses are booming with high rates of productivity and experience its much needed less human resource expenditure, the question of ‘who will be unethically impacted must be at the forefront of the conversation?’. Legal research and legal aid need to be prioritized with your decisions when considering the use of different AI resources in current and future strategies. 

Businesses that see the necessity of ethical values in AI decision-making, will set themselves apart from the rest and will undoubtedly win the minds of the public and contribute to a corporate society that promotes and instills the value of digital human rights.  

There may be uncertainty how to move forward with such a task, who to network with and who to get guidance from, however on June 27th a trailblazing and rare opportunity, meets Caribbean businesses as ethical and Unethical AI practices will be dissected across a panel of professionals in the fields of marketing and communications, law, public relations and journalism in Trinidad and Tobago.

In our upcoming seminar Friend or Foe: The Role of AI in Marketing and Communications get the chance to gain legal expert advice to ethically strategize your businesses’ decisions on AI inclusion.  With the last few days left to register, give your company the opportunity to be a conversation starter and a trailblazer in effective AI decision-making. If you have questions about Unethical AI practices, please feel free to reach out. 

You can also learn more via our content over on our Linkedin Page – Media InSite.