How Real-Time Ad Adjustments Can Boost Retail Sales During the Holiday Rush

This Christmas I give you my ad…

It is less than 100 days until Christmas, and what does this mean for the retail industry? It’s certainly time to start sleigh-ing your holiday advertising campaigns into high gear. But you’d have to do it at the best time, not based on instinct but based on data. Ideally you do not want to scoot off to the campaign launch button too soon or what’s worse- too late. What if I told you that you can stop wasting money on underperforming campaigns!

In this blog we will show you how you can turn every dollar into real sales for this upcoming holiday season!

Playing the advertising game by the old rulebook is long gone, thanks to the digital revolution. Now we have words such as analytics and trends being the sole buzzwords. But you better watch out, you better not cry, you better not pout, I’m telling you why, real-time data analytics is coming to town. News flash it’s already here. Retailers are now able to harness real-time data analytics, and they can slash their inventory costs by up to 15% and increase their sales by up to 10%.

At Media InSite, we are at the forefront, crafting solutions tailored to the evolving retail landscape. In a nutcracker… oops in a nutshell, the future of retail sales is unfolding in real-time, promising a smarter and certainly more responsive industry. If you’re still unsure how Real-Time Ad Adjustments can boost retail sales during the holiday rush and can benefit your business, then dive into our blog to get the right answers.

Our data shows that the retail industry benefits most from real-time data. Ad monitoring tools allow them to:

a.) Adjust their prices to match their competition

b.) Ensure products are stocked across stores based on their analytics

c.) Strategically place ads based on their product, audience, buyers.

Think of real-time data as having a direct line to your store’s heartbeat, capturing all the trends, as they unfold for your brand and competitor. With real-time data analytics, staying ahead isn’t just an advantage; it’s a necessity. In retail, where every decision matters, real-time insights are the tools that keep the owners informed and agile. Real-time data visualization is more than just a tool—it’s the lens through which successful retailers view the market. Here are some key benefits of real-time ad adjustments based on our dashboard reports. This is a general overview of the retail industry in Trinidad and Tobago in comparison to Barbados for the last quarter of 2023 Using an Open Rate Value of Broadcast Spot and Press Display Advertising. This data can now better inform retail business owners what type of Ad they should optimize.

The above shows that Newspaper Advertising is used more in Barbados by retail businesses as opposed to Trinidad and Tobago. Although there’s a consistent use of newspaper advertising in T&T, the biggest spend came in peak holiday time – December, definitely through Holiday/Christmas Ads.

For the said months, Barbados has the least spend on TV advertising. Interestingly, although Trinidad and Tobago show continuous usage of TV advertising, November has the highest spend. Radio Advertising in Barbados for December doubled in spend from October. While in Trinidad and Tobago there was a gradual increase in spend over the three months, December having the highest spend.

Santa’s little helpers- Marketing Campaigns:

By analyzing Share of Investment and Share of Voice in real-time, retailers can send personalized offers and promotions that are more likely to resonate with their audience. For example, a retailer can now decide whether they wish to send a discount code to a customer who has abandoned their online shopping cart, encouraging them to complete the purchase, or have a giveaway segment on a particular radio station during a specific time.

Make your (advertising) List and Check it twice:

Instead of waiting until Black Friday to make changes, let the data show you where you need to fine-tune your approach, ensuring you’re capturing shoppers from all directions within the next few weeks. The closer we get to December, the more rushed the shopper’s journey becomes. By tightening your advertising efforts now, you’ll be prepared to convert distracted and busy consumers when the shopping rush kicks into high gear.

Joy to the Sales:

By harnessing the power of real-time data, retailers can maintain a competitive edge in the market. This shift towards data-driven decision-making is a revolution that is redefining the retail landscape. With real-time insights, every decision has the potential to impact the bottom line positively. Recognizing current market trends and customer preferences in real-time allows for tailored marketing and pricing strategies, ensuring maximum revenue generation.

Merry Customers:

Real-time ad optimization automates the process, allowing these strategic questions to factor into ad placement decisions. For example, find out if your ad is being heard, seen or read and pick a more affordable option over their usual preferred option for the biggest return on investment.

This Christmas, I give you my ad:

Real Time Equals Real Revenue! Simply put, if your business is not utilizing data analytics in real time, you won’t be able to maximize profits this holiday season. Without the right data dashboard and the right ads in place, inventory levels are harder to track, the checkout process takes too long, personalization is more difficult, and you will not be able to capitalize on in-the-moment demand for your product.

Retailers who adopt real-time ad adjustments anticipate customer needs more accurately, respond swiftly to market changes, and streamline their operations, ensuring they remain agile and responsive in a fast-paced environment. If you’re looking to sleigh as much this season, Media InSite can help. Our dashboards are tailored to suit each client. Get ahead this holiday season by utilizing our services today!

Click here for a complimentary sample report, which is one step away from unlocking a successful campaign.

How Real-Time Ad Adjustments Can Boost Retail Sales During the Holiday Rush

Written by: Kristee Kalisingh, Account Executive.

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