How to Leverage Your Brand in Band Launch Season in Trinidad & Tobago

Image: Fantasy Carnival Band Launch in 2017

Band launch season is upon us in Trinidad and Tobago as we gear up for Carnival 2024. These events essentially mark the starting point of the Carnival cycle as Carnival bands present their concepts and costumes for the next year’s edition of The Greatest Show on Earth.

Over the years, band launches in and of themselves have evolved into a full experience. These events have been elevated from simple presentations into legitimate fetes with guest artistes and even in some cases, a full weekend of activities complete with theatrical performances that are not to be missed.

With local and international attention focused on these events, there are worthwhile opportunities abound to advertise and align your brand with some of the world’s biggest names in Carnival. Let’s talk about how to leverage your brand during band launch season in Trinidad and Tobago. 

Here are 3 ways to leverage your brand during Band Launch Season in T&T.

1. Sponsored Products 

Image: Digicel sponsored goody bags for TRIBE Carnival 2015

Who doesn’t love freebies? Samples and giveaways can allow brands to create an instant connection with the audience. Incorporating them into your marketing strategy is a win-win situation: attendees get to experience your offering firsthand, forming a memorable impression, while you get to showcase your quality and build a buzz around your brand. 

In the image above, we see how Carib Brewery embraced such an opportunity at the recently held Sunset WKN 2023, the band launch of the TRIBE Carnival group of brands.

In true Trini fashion, word-of-mouth spreads faster than wildfire at these events, so those lucky giveaway winners or freebie recipients turn into enthusiastic ambassadors. Encouraging these patrons to share their experiences on social media, possibly with hashtags, will help to take your brand even further to an audience beyond the event.

Samples and giveaways can transform your brand from just a logo to a delightful experience, sparking curiosity and conversations that linger long after the band launch wraps up.

2. Samples and Giveaways

Who doesn’t love freebies? Samples and giveaways can allow brands to create an instant connection with the audience. Incorporating them into your marketing strategy is a win-win situation: attendees get to experience your offering firsthand, forming a memorable impression, while you get to showcase your quality and build a buzz around your brand. 

In the image above, we see how Carib Brewery embraced such an opportunity at the recently held Sunset WKN 2023, the band launch of the TRIBE Carnival group of brands.

In true Trini fashion, word-of-mouth spreads faster than wildfire at these events, so those lucky giveaway winners or freebie recipients turn into enthusiastic ambassadors. Encouraging these patrons to share their experiences on social media, possibly with hashtags, will help to take your brand even further to an audience beyond the event.

Samples and giveaways can transform your brand from just a logo to a delightful experience, sparking curiosity and conversations that linger long after the band launch wraps up.

3. Sponsored Sections

In recent times, sponsored sections have become more popular. This allows brands that are not normally associated with Carnival to use their influence to market sections of the band. Both parties benefit greatly from these partnerships. 

For bands, these collaborations inject a burst of creative freedom and financial support, allowing them to elevate their offerings to masqueraders. Sponsors on the other hand get to bask in the spotlight of the Carnival band’s captive audience. With their logos and brand names adorned on the band’s relevant signage during the band launch, brand presence is magnified to potential masquerades and patrons alike.

Don’t miss any mention of your brand during Band Launch Season with Media InSite. Find out about our Media Monitoring services today!

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Written by Suzette Bonas, Account Executive