How to Re-engage with Customers in 2023

The new year is often a great opportunity for brands to reset and refresh their approach to business. The ball may already be rolling for 2023, but there’s still time to improve your strategy as it relates to re-engaging with your customers. In order to provide content that appeals to them, you need to understand their needs and be calculated in your approach. Here are three practical tips to get customers excited about interacting with your brand for the new year.

1. Understand and analyse your current audience

It’s undeniable that daily life now is very different from that of the past two years. As such, the profile of your ‘normal’ customer has also changed during this time, so your methods of engagement may need to be updated as well.

Take the time to analyse the data of 2022 to understand who your current clients are and why they are choosing your products and services. Carefully observe the customers’ demographics, buyer personas, recurring themes amongst your popular posts and which of your offerings they purchased the most. Are you lacking vital categorical data on the profile of your customers? Consider implementing an incentivised survey of your recent customers or inviting your client database to update their information with you.

Focusing on these details will help your brand to create content this year that your audience will not only be interested in but also interact with.

2. Double down on the positives of 2022

In order to truly understand where your brand is heading, you need to take stock of your past. Seize this opportunity to review what worked for your business during the last year and ensure that it’s incorporated into your 2023 strategy. Examine the platforms and marketing tools which have garnered the most engagement with your customers, whether it be LinkedIn, newspaper ads, Twitter Spaces, radio interviews, Facebook ads or even email marketing.

Additionally, identify the product or services that generated the most interest or purchases. Ensure that these are highlighted during your content this year.

3. Ride the wave of the latest trends

Keeping abreast of social media and overall marketing trends can bring great engagement for current customers and exposure to new ones. However, keep in mind the trends of 2022 may not be the same as 2023. This year’s most anticipated trends include multi-sensory social media content, such as Instagram photos with audio, short-form videos such as YouTube Shorts and TikTok and User Generated Content (UGC) which is similar but not the same as influencer marketing.

These trends are ones to watch for in order to help increase engagement with your customers.

Media InSite’s media monitoring tools, including our interactive dashboards, make it easy for you to identify engagement trends in your offline and online media content. Key metrics like Share of Media Types easily break down your data to show your most engaged platforms and posts. Audience analytics can help you to determine the demographics of your audience.

To find out more about how our Media Monitoring services which can help you to analyse, reset and refresh your business, contact us today!

How to Re-engage with Customers in 2023

1. Understand and analyse your current audience

2. Double down on the positives of 2022

3. Ride the wave of the latest trends

Written by Suzette Bonas, Account Executive.

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