How to use Social Listening to get more people interested in Insurance

With the latest wave of updates and ever-changing algorithms, posting on social media as a brand isn’t as simple as it used to be. These factors need to be taken into consideration, along with content, while crafting a social media presence that truly allows you to connect with your audience.

For some industries, like insurance, achieving this may be a struggle. Despite its importance as a valuable investment, insurance is a topic that is unfairly deemed mundane and ignored until it is needed.

Here’s where Social Listening comes in to help you build a better strategy to achieve success. Media InSite’s Social Listening service provides you with insights into conversations on social media about insurance. With this current data, you’ll be able to determine trends in your market and create content that people will engage with.

Here are 3 ways that Social Listening can help get your audience interested in insurance

Tune into the current conversation

As a brand, you need to ensure that you align your message with what the audience is discussing. With our Social Listening tools, we can monitor and analyze social media mentions of insurance brands and

related topics across the Caribbean. This information will help you to better understand what people think of your brand, your service, your competitors and the industry as a whole.

You can use this insight to build your campaigns and content on topics that the audience is already interested in. If there’s a growing discussion on the latest insurance scandal, here’s your chance to weigh in. Is your brand being unfairly targeted due to an isolated incident? Seize the opportunity to publicly apologize, dispel the misinformation and shed light on the truth.

2) Join the right conversation with the right people

While you may now have a handle on the content, choosing the platform is just as important. Selecting the wrong one could negate your efforts and limit the potential engagement you could garner. Social listening can provide guidance on where the social media discussion is most active. It can also help you determine which content format is most engaging. Whether it be Reels, Tiktoks, Twitter threads or LinkedIn videos, use the proven data provided to make the right decision.

Social Listening can also provide insights into those who are discussing your brand or key topics the most. Identifying the influencers, journalists or citizens who are leading the conversation can set the groundwork for potential collaborations as brand ambassadors to help your brand gain fruitful exposure.

3) Improve your customer service

Insurance as an industry has garnered a negative reputation for its customer service and it only takes a few clicks of comments of this nature to reach thousands of people. Negative mentions don’t have to dissolve into crises. Use Social Listening to monitor direct and indirect mentions of your brand to help you take charge of the narrative. Reply directly to public posts and address any concerns that may be raised. This will allow you to show current and potential customers that you can give them the service they deserve.

If an influx of negative mentions isn’t the reality for your brand, Social Listening keeps track of your competitors as well. This would be a great opportunity for you to intervene to proactively show customers of competitors what they could gain by switching to your services.

If you’re ready to see how Social Listening can make your brand’s content and strategy more appealing to your target audience, contact us today.

How to use Social Listening to get more people interested in Insurance

Tune into the current conversation

2) Join the right conversation with the right people

3) Improve your customer service

Written by Suzette Bonas, Account Executive

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