Jingle All The Way

Have you ever questioned yourself to understand how you prefer to stay informed, is it by television, radio, newspaper, or online resources? You may be wondering why we have questioned something like this, it is quite simple.

Access to information on your favourite brands, businesses, and just about any sale you think about can be found any and everywhere, but no one consumer is the same way, and no one brand is the same therefore no marketing and advertising strategy should be the same.

In the world of information consumption, whether it be marketing, educating, or advertising, people consume information in a very diverse way. It is the utmost duty of marketing and advertising professionals to understand how to reach audiences in an impactful way. Another formative aspect of advertising is understanding culture, as it helps mold persuasion in the minds of consumers.

When we think of persuasion, music can be seen as one of the biggest industries to have this effect. Music is persuasive, it is informative and it is ideally stored in our minds for a lengthy time. This brings me to speak on the optimistic advertising jingle. The Collins dictionary defines jingles to be short, simple tunes, often with words, which are used to advertise a product or program on radio or television. A study conducted by Quality Logo Products, Inc found “Nationwide is on your side”(Nationwide Insurance) has been the most widely remembered jingle even as it ranked as the most annoying.

To be fair, even in the Caribbean if you watch Cable TV that jingle must have intruded on your thoughts during the most random moments of your day.

Almost everyone has a favourite yearlong advertising jingle or seasonal jingle which is ideally what brands hope to achieve; loyal customers through an unforgettable method of marketing and advertising. During festive seasons like Christmas and sometimes even Easter and Carnival companies amp up their advertising strategies for deals and discounts by producing jingles. Why shouldn’t they, these are influential times to use them.

Companies invest in jingles because:

• Jingles are easy to remember

• Jingles are persuasive or manipulative to the psyche

• Jingles attract customers

When investing in a jingle, brand owners anticipate profitable returns of investment (ROI), but do you ensure that this is met? When taking into consideration the high cost of traditional media advertising, it is important to monitor your advertising to ensure your ads are being aired during your desired timelines. Spot On™  and Spot Check™  have been proven as strategic ways to check in on media houses to increase certainty in your jingle placements. 

When considering the production and use of a jingle, remember there are elements to ensure that your jingle hits the mark for your audience. Whilst jingles have a great reputation, not all jingles are remembered. It is important to have a credible and reliable team working on your advertising product. Remember, one great jingle is all you may need. Call us today for a complimentary demo of our SPOT On services….we will be happy to check on your Jingle ALL THE WAY.