Maintaining Your Brand’s Reputation with Media Monitoring

Whether you’re monitoring it or not, your brand, products and services are being discussed in the public domain, on social media or traditional media platforms. By not actively paying attention to what’s being said, you might miss out on chances to join the conversation, highlight positive feedback or address concerns before they mushroom into bigger issues that could hurt your brand. While the World Economic Forum reports that only 25% of a company’s market value is connected to its reputation, in the modern era of social media, citizen journalism and toxic cancel culture, it would be irresponsible to ignore the significance of public opinion on your brand. Taking control of your brand’s social approval does not have to be a difficult process. Here are three ways that media monitoring can make maintaining your brand’s reputation easier for you.

Acknowledge Your Wins

Ensuring that your brand image remains positive can have many benefits, from increased sales to a boost in your reputation to attracting influential talent among other things. When it comes to positive mentions picked up in media monitoring, no mention is too small to publicly acknowledge. This can range from highlights in local and regional newspapers to compliments from users on various social media platforms. Simply acknowledging these positive mentions can open further doors for your business in terms of potential customer reach and can help to build loyalty amongst your customers. It creates the opportunity for you to connect with your customers and helps to drive new traffic through your doors.

Engage Key Influencers

In our recent blog post on Influencer Marketing, we addressed the importance of identifying the right influencers to align with your brand as this can make or break not only your campaign but your reputation. Media monitoring can make finding the right influencer a straightforward and objective process. Through data gathered from social listening, you will be pinpoint who is involved in the most conversations about your brand, industry and even your competitors. Engage with these individuals and begin to foster meaningful relationships so that you can determine if they will make ideal spokespersons for any of your upcoming campaigns.

Crisis Management

The rumour mill moves quickly – every PR and communications manager can attest to this. Inaccurate information about your brand products and services can spread quickly on social media and spirals when you’re not aware of what’s being said. Effective media monitoring using a range of digital tools can allow you to quickly find out what is being said (mentions). You’re better equipped to stop inaccuracies and negative statements in the bud, by providing facts and information so you can gain control of the negative narrative.

Every mention may not be a PR nightmare; it can be an opportunity to gain insight as well. Responding to even the smallest customer complaint or query found through media monitoring can have a positive impact on your brand. You may discover a common customer pain point that you can improve upon. Your customers will be impressed by your willingness to engage which help to improve brand reputation and customer loyalty.

Interested in finding out how Media InSite’s media monitoring services can be of benefit to your brand reputation strategy? Register for Media InSite’s upcoming seminar, which is a collaboration with the Trinidad and Tobago Chamber of Industry and Commerce. Hear from our esteemed panel of media monitoring and public relations experts including our CEO Allison Demas as they delve into why measuring your brand communications is a “must”. Check out the link below to sign up!

CLICK HERE TO REGISTER!

This webinar is in partnership with the TT Chamber of Commerce, feel free to get more information about them here (TT Chamber of Commerce).