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Tracking industry-specific media monitoring can help businesses maintain their brand’s reputation. This tool can help brands keep up with the conversation on their products, customer service, sponsorships, press releases and other initiatives. They can also quickly identify and address negative publicity, respond to customer feedback, and manage PR crises.
In the Insurance industry, media monitoring can be essential in identifying customer complaints on traditional and social media in real-time.
The example above shows two negative mentions of Sagicor Jamaica with significant engagement on Twitter. With our media monitoring tool, this brand can be notified of these mentions, even if they aren’t tagged in the posts and address these issues in the public domain before they escalate.
On the other hand, positive mentions should be equally acknowledged. They can also be leveraged for marketing purposes.
By monitoring industry-specific media mentions, businesses can gain insights into their competitors’ activities, strategies, and market positioning.
In the highly competitive Oil and Gas industry in T&T, media monitoring can keep companies abreast of the other brands’ media coverage including their most recent deepwater discoveries, changes to management, latest CSR initiatives and financial standings. The data can also provide insights into the public’s view of the brand.
Our media monitoring services can provide energy brands with a holistic view of the industry’s Share of Voice, as shown in the image above.
This information allows them to stay competitive, identify gaps in the market, and make informed decisions to gain a competitive edge.
Media monitoring helps businesses stay updated on industry trends, emerging technologies, and customer preferences. The ever-changing, fast-paced Financial Services industry can truly benefit from this.
As shown in the image above, by monitoring important topics in this industry such as “foreign exchange”, brands can always be informed about the latest developments, before they address their customers.
This data can inform product development, marketing campaigns, and overall business strategies, enabling them to adapt to changing market conditions and consumer demands.
Industry-specific media monitoring can be a valuable tool for businesses to gather competitive intelligence, manage their reputation, and stay informed about market trends, ultimately helping them make more strategic decisions and succeed in their respective industries.
Learn more about how Media InSite can provide media monitoring data for your industry. Get in touch with us today!
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Written by Suzette Bonas, Account Executive
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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