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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in ​communications, public relations (PR) marketing, customer service and media.
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In today's highly competitive landscape, it is critical for any brand to understand where they stand in the industry to ensure they are making the right moves. This means understanding your brand's strengths and weaknesses, as well as the strengths...
Image: Fantasy Carnival Band Launch in 2017 Band launch season is upon us in Trinidad and Tobago as we gear up for Carnival 2024. These events essentially mark the starting...
Oftentimes the Caribbean is left behind in global conversations, but due to the rapid growth and expansion of artificial intelligence (AI) and the rate that technology is influencing the way...
With the latest wave of updates and ever-changing algorithms, posting on social media as a brand isn’t as simple as it used to be. These factors need to be taken...
Even with the recent thrust towards the digital transformation of our economy due to the restrictions of the ongoing COVID-19 pandemic, traditional advertising is still king in the Caribbean. While investment in advertising overall has dropped due to economic challenges,...