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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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The Media Insite Presentation on Tracking Your Digital Footprint.
Image by Canva Having a well-constructed public relations strategy is essential to the growth of any brand. Nowadays, brands have two methods of executing their strategies: Traditional PR and Digital PR. While both options focus on the common goal of...
Media Monitoring is fast-becoming the “go-to” tool for marketing managers and advertising professionals who want to better analyse and improve their campaign strategies.
In the last eighty years, traditional television advertising has evolved significantly from the first shaky 10-second image in 1941 into today’s standard 30-second ad of a high production value. That evolution has seen even bigger disruption as the trifecta of...
Even with the recent thrust towards the digital transformation of our economy due to the restrictions of the ongoing COVID-19 pandemic, traditional advertising is still king in the Caribbean. While investment in advertising overall has dropped due to economic challenges,...
Using media monitoring to maintain your brand's reputation.
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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