power of 360 monitoring

The Power of 360 Monitoring for Your JAVA Campaigns

While most associate the July - August Vacation period (JAVA) with rest and relaxation, for Caribbean brands, it presents a prime opportunity for targeted marketing campaigns. In the particularly vibrant and dynamic JAVA, leveraging a comprehensive approach to media monitoring,...

Five Tips on How to Determine if an Influencer is Suitable for Your Business.

Five Tips to Determine an Influencer is Suitable for Your Business.

In the world of digital marketing, influencer partnerships have become a potent tool for businesses seeking to expand their reach and engage with a targeted audience. However, choosing the right influencer for your brand can be a critical decision. Here...

Trinidad and Tobago Budget 2023

Trinidad and Tobago Budget 2023 – Key Insights & Implications

On Monday 2nd October, Trinidad and Tobago’s Finance Minister Colm Imbert delivered the highly anticipated Fiscal Package 2023/2024. Entitled “Building capacity for diversification and growth within a world of challenges”. Using Media InSite’s Media Monitoring tools, here’s a look at...

Industry-Specific Media Monitoring

Fine-Tuning Success: Mastering Industry-Specific Media Monitoring

In today's highly competitive landscape, it is critical for any brand to understand where they stand in the industry to ensure they are making the right moves. This means understanding your brand's strengths and weaknesses, as well as the strengths...

T&T Local Government Elections

T&T Local Government Elections: It’s 7-7 Again

The T&T Local Government Elections was held in Trinidad & Tobago on August 14th and the results remain unchanged from 2019 where there was a tie between the ruling People’s...

band launch season

How to Leverage Your Brand in Band Launch Season in Trinidad & Tobago

Image: Fantasy Carnival Band Launch in 2017 Band launch season is upon us in Trinidad and Tobago as we gear up for Carnival 2024. These events essentially mark the starting...

12 Years Later – From Then to Now with Media InSite

On July 1st 2023, Media InSite Ltd celebrated 12 outstanding years of business. The company started as a pioneer of media monitoring in the region and has over time cemented...

AI on PR

The Impact of AI on PR & Communications 

Artificial Intelligence (AI) has been a part of our daily lives longer than most people have realised. From predictive text messages to voice-activated assistants like Siri and Alexa, AI has...

Marketing Trends with Market Snapshot

Understanding Ad Marketing Trends with Market Snapshot Reports

With our 360° media monitoring system, Media InSite Ltd captures traditional and digital media content from 19 markets across the Caribbean. Even with the data categorized by various metrics to...

how to use Social Listening

How to use Social Listening to get more people interested in Insurance

With the latest wave of updates and ever-changing algorithms, posting on social media as a brand isn’t as simple as it used to be. These factors need to be taken...

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