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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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With the latest wave of updates and ever-changing algorithms, posting on social media as a brand isn’t as simple as it used to be. These factors need to be taken into consideration, along with content, while crafting a social media...
Why should we invest in Corporate Social Responsibility initiatives? Have you found this question floating around your team meetings? Understanding your social climate goes hand in hand with understanding your customers and longevity of your business. Regardless of where your...
While having high-quality, valuable products and services can attract potential buyers, the interactions with your customer service team can be just as important. The impression of your company’s customer service may be the deciding factor for converting one-off purchases into...
Like many Caribbean islands, Bahamas Tourism is seeking to capitalize on the post-lockdown travel boom for 2023. Last month, the country’s Deputy Prime Minister and Minister of Tourism, Investments and Aviation Chester Cooper, announced that an estimated 500,000 cruise ship...
Satisfying consumers and maintaining the strength of your business can be easy in 2023. Let’s talk about consumer insights. To make this topic relatable, consider how you ensure the happiness of those around you. Intentionally, listening to understand goes a...
The new year is often a great opportunity for brands to reset and refresh their approach to business. The ball may already be rolling for 2023, but there’s still time to improve your strategy as it relates to re-engaging with...
In this article, we give the 12 days of Christmas Monitoring Guide and show your brand what you should be monitoring this holiday season. 1. Protect brand reputation -In the modern era of social media, citizen journalism, and toxic cancel...
Let’s dive into what the Caribbean region can achieve if it understood and jumped at the opportunity of media monitoring, data analysis, and social listening. These avenues assist with insights into the performance of your business. News or media coverage,...
It is all around us and it is us. We gather it and we are using it, even when we’re just sitting around. I was never very good at riddles so I’m sure you’ve guessed by now: Data. This simple,...
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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