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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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As the Caribbean marketing landscape evolves, 2025 is poised to bring transformative trends that will redefine how brands connect with audiences. These trends offer unparalleled opportunities to elevate marketing strategies and create meaningful, data-driven campaigns.
While most associate the July - August Vacation period (JAVA) with rest and relaxation, for Caribbean brands, it presents a prime opportunity for targeted marketing campaigns. In the particularly vibrant and dynamic JAVA, leveraging a comprehensive approach to media monitoring,...
In the world of digital marketing, influencer partnerships have become a potent tool for businesses seeking to expand their reach and engage with a targeted audience. However, choosing the right influencer for your brand can be a critical decision. Here...
In today's digitally connected world, social media has become a powerful tool for businesses to engage with their target audiences and shape their marketing strategies. But the key to success in the ever-evolving landscape of social media lies in understanding...
Social media has become by far the most popular form of communication. It gives people the ability to connect with family, friends and businesses. It is hard to deny that...
With the latest wave of updates and ever-changing algorithms, posting on social media as a brand isn’t as simple as it used to be. These factors need to be taken...
Why should we invest in Corporate Social Responsibility initiatives? Have you found this question floating around your team meetings? Understanding your social climate goes hand in hand with understanding your...
Maintaining good customer relationships = Understanding your ideal customer, this week we are tapping into the aspects of monitoring your customers by listening to their concerns, feedback and reviews across...
While having high-quality, valuable products and services can attract potential buyers, the interactions with your customer service team can be just as important. The impression of your company’s customer service...
Like many Caribbean islands, Bahamas Tourism is seeking to capitalize on the post-lockdown travel boom for 2023. Last month, the country’s Deputy Prime Minister and Minister of Tourism, Investments and...
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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