trinidad and tobago Archives - Page 2 of 2

20 Jul

The Main Objective of Media Houses in the Advertising World

Edit Column Edit Text Editor ADsmart gives media houses the flexibility of researching any advertiser’s activity from previous years to learn where they’ve advertised before, how much they’re investing, and how they allocate their budget.

13 Jul

Food Inflation: What to Monitor, What to Expect

Food Inflation and what to monitor!

05 May

How to Measure Share of Voice in a Competitive Landscape

Media Monitoring is fast-becoming the “go-to” tool for marketing managers and advertising professionals who want to better analyse and improve their campaign strategies.

06 Apr

How Traditional Advertising has Changed

In the last eighty years, traditional television advertising has evolved significantly from the first shaky 10-second image in 1941 into today’s standard 30-second ad of a high production value. That...

14 Mar

Why Traditional Advertising Still Matters in the Caribbean

Even with the recent thrust towards the digital transformation of our economy due to the restrictions of the ongoing COVID-19 pandemic, traditional advertising is still king in the Caribbean. While investment in advertising overall has dropped due to economic challenges,...

11 Feb