Subscription to Newsletter
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
Member of
Artificial Intelligence (AI) has been a part of our daily lives longer than most people have realised. From predictive text messages to voice-activated assistants like Siri and Alexa, AI has made every day easier for decades.
In recent years, more powerful AI tools like ChatGPT and Google Bard have gained prominence, transforming our lives not only personally but also professionally.
While there may still be mixed feelings about AI, its benefits and implications, there’s no denying that it will only continue to transform the world in which we live, including our industry.
Here’s a look at 3 significant impacts of AI on the Public Relations & Communications industry.
Increased Productivity
With the help of AI, Communications and Public Relations professionals can jumpstart their creativity and streamline the process of content creation. From social media captions to custom email marketing campaigns, blog posts, press releases and more, AI can take the guesswork out of these tasks in mere seconds.
This can help fuel your team’s productivity and give them more time to work on the execution of the content and other tasks.
Enhanced Insight
It’s no surprise that AI has sought to automate processes in our industry that once were difficult and time-consuming. AI tools now help to provide accurate data analysis and key metrics for your brand mentions. It’s also enhanced the ability to identify trends, track media coverage and the effectiveness of your PR campaigns.
According to a recent survey by the World Economic Forum, 65% of PR professionals said that they believe AI would assist in the accuracy and reliability of data analysis.
As the leading media monitoring firm in the region, Media InSite has embraced the AI revolution. Our Media Monitoring services are also enhanced with the integration of AI. Powered by Blue Silk GPT, our clients can gain quick insights into their latest media mentions.
Job Assistance NOT Job Loss
Ultimately, there is no need to worry about potentially being replaced by AI. The results provided by AI should be only a starting point. The content will still always need a human touch to refine the results, check for accuracy and ensure that it matches the brand’s intended message.
Relationship-building, one of the most important pillars of the PR & Communications industry is another task AI will never be able to take away from us as professionals. Clients, the media or even the public will always prefer to interact with a human being who can understand their needs and are genuinely interested in assisting.
Collaborating with AI can prove to be a practical assistant and time saver in several capacities, but the implications of its use still require further exploration. To learn more about AI’s legal and ethical impact on the PR & Communications industry, register for our upcoming exclusive seminar on June 27th, Friend or Foe: The Role of AI in Marketing and Communications.
Our panel of industry experts will discuss the pros and cons of AI in the context of marketing & communications and learn how to harness the power of this revolutionary technology responsibly.
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
Member of
Media InSite Ltd. the Global
Leader in real-time Caribbean
Media Intelligence.
Media InSite Ltd.
ESG Business Suites,
9-11 Fitt Street,
Woodbrook, Port of Spain,
Trinidad and Tobago
Tel +1 868 225-4MIS
Copyright © 2023 Media InSite. All Rights Reserved. Designed by Upotive Ltd.
Fill out the form below and we will contact you to arrange your discovery call and set up a demo.
