Subscription to Newsletter
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
Member of
With its unparalleled enchantment and profound cultural significance, Christmas is one of the most powerful holidays for advertising and marketing.
The festive atmosphere serves as a fertile ground for brands to showcase their products and services in a unique and captivating light. Christmas time also presents a lucrative opportunity for businesses to tap into the increased customer spending and boost their sales significantly.
Brands that embrace the magic of Christmas and align their campaign efforts can truly capitalize on customers who are often more willing to spend on gifts, decorations and festive experiences.
Join Media InSite Ltd as we explore international franchises and their iconic Christmas campaigns to draw valuable insights for Caribbean brands this holiday season.
Starbucks’ Red Cup Campaign, which began in 1997, has become synonymous with the Christmas season around the world. It’s transformed the already recognizable product into a festive, limited-edition hot commodity.
This campaign continues to be successful every year as it has cemented itself as a tradition, running for 27 years. Now in the age of social media, it also leverages customer participation to amplify visibility. Through the hashtag #RedCup, the brand encourages customers to share and engage online, reaching a wider audience.
This year, the hashtag was updated to #RedCupContest and allowed customers to enter a competition for a chance to win prizes. This generated over 3 million posts on Instagram and Starbucks reported a 20% jump in customers at their stores during the week the campaign was launched.
Here’s what Caribbean brands can learn: Consider incorporating festive elements into your best-selling products, to help your customers into the Christmas spirit. Create a social media buzz and prompt customer participation by using a designated campaign hashtag, including a competition if it’s within your budget.
Lean into exclusivity and urgency by only offering this product for a limited time during the holiday season.
Every year, Coca-Cola’s annual “Holidays Are Coming” campaign features its iconic Christmas truck commercial, revitalized with a new look.
Since its inception in 1995, this campaign has consistently elicited a sense of nostalgia among viewers, leaving a lasting impression on their memories. To this day, their physical delivery trucks now bring to life the festive commercial every holiday season.
As with Starbucks, this Coca-Cola campaign has been transformed by the introduction of social media. The brand now encourages customers to share sightings of their holiday trucks online.
There’s even a Coca-Cola Christmas Truck Tour, that allows customers to see the iconic trucks from the commercial in real life, at a location near them.
Here’s what Caribbean brands can learn: Maximize the use of visuals to create nostalgia in your Christmas campaign. Transform your campaign from an advertisement to an actual holiday event that customers can actively participate in. Invest in traditional media advertising; in the Caribbean, it’s still king.
Bath & Body Works is known around the world for its Christmas-themed products that are part of its Christmas campaigns. As a brand that sells candles, soaps, lotions and fragrances – all of which are highly giftable, this time of year is of utmost importance.
According to Lorraine Hutchinson, an analyst with Bank of America Securities, this a very big quarter for the brand, accounting for 38% to 40% of annual sales.
In 2023, Bath & Body Works went above and beyond for their holiday campaign. They launched 65 new fragrances and recreated their Tis the Season candle in a 10-foot-tall visual at Herald Square in New York. This campaign came to life through billboards, social media, radio ads and more.
Here’s what Caribbean brands can learn: Consider creating an exclusive line of holiday-themed products, with fun, festive names and packaging to ensure that they are giftable. Tap into multiple media types for your campaign activations. Go big for the launch of your Christmas campaign to create a last impression in the eyes of potential customers.
The season’s festive spirit allows brands to create memorable, story-driven campaigns that don’t feel purely transactional.
From sentimental commercials that focus on family traditions to innovative digital experiences that engage audiences, Christmas ads tap into deep-seated holiday feelings.
To monitor and measure the success of your Christmas campaigns, contact us at Media InSite for your FREE demo today!
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
Member of
Media InSite Ltd. the Global
Leader in real-time Caribbean
Media Intelligence.
Media InSite Ltd.
ESG Business Suites,
9-11 Fitt Street,
Woodbrook, Port of Spain,
Trinidad and Tobago
Tel +1 868 225-4MIS
Copyright © 2023 Media InSite. All Rights Reserved. Designed by Upotive Ltd.
Fill out the form below and we will contact you to arrange your discovery call and set up a demo.
