Three Ways Ad Monitoring can make a Difference

In these difficult times, it is important to determine if your advertising campaign is making its intended impact. The analysis of specified data, through Ad Monitoring, can help you to get a better grasp of what is happening with your campaign in relation to the rest of your industry. At Media InSite, our Ad Monitoring tools will provide vital data that will make a difference not only in your current campaigns but also ensure the success of future campaigns.

Monitor the health of your advertising campaign

Hold media houses accountable and ensure that your limited funds are being used correctly by using our SpotCheck™ tool to verify that your ads and ad-libs are running as scheduled. Use our Ad Hoc Audits to review specific ad buys, spots, sponsorship tags, announcer-read scripts, DJ ad-libs etc and report and discrepancies. This detailed analysis can also help you to determine which platforms are generating sales for your brand, tap potential customers, and increase your competitiveness.

See how your competitors are spending their advertising dollars

Keeping abreast of the competition is an important part of any comprehensive marketing strategy. Our Ad Monitoring tools can give you essential details about your competitors’ campaigns to help you improve your position in your industry.

With our ADkive™, you can have unlimited access to our database of all ad creatives for both traditional and digital ads, searchable by brands or keywords, ad budgets and share of activity in comparison to yours. Gain competitive intelligence with data on your competitors’ Share of Voice, Share of Investment and even Selection of Media Houses with our SpotLight Competitor Analysis. With our services, you can also be alerted on competitor proximity and encroachment, and even receive alerts when competitor ads run directly alongside yours. To track the digital ads of competitors in your industry, our Social Channel ADviser can also prove to be very beneficial.

Determine industry trends over time

Our monthly, quarterly and annual ADviser™ reports can provide in-depth analysis of your competitors’ advertising habits over an extended period of time, making it easy to detect trends. Get a detailed breakdown of ad placement, spend, media mix, and messaging across your industry. With these reports, you will be able to identify not only what works for your competitors but also any gaps across the various advertising platforms that may provide an opportunity for your brand to get ahead.

Deciding how to spend your brand’s limited advertising dollars during this pandemic can be stressful, but using data gathered by our Ad Monitoring services can make it easier. For more details on how our Ad Monitoring services can make a difference for you and your brand, be sure to check out our new website!