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Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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DigiMark 2022 was one for the books. The two-day hybrid event hosted by the Nova Committee of the Trinidad and Tobago Chamber of Industry and Commerce promised and delivered insightful presentations, engaging discussions and meaningful connections for entrepreneurs running micro, small and medium-sized business (MSMEs) who were looking to take their marketing strategies to the digital landscape. From influencer marketing and branding to digital agency and advertising, DigiMark covered an extensive range of topics, all with invaluable learning opportunities led by Caribbean experts either based in the region or internationally.
Media InSite’s very ownSales and Marketing Executive Joel Moniquette commanded the DigiMark stage in partnership with modern digital marketer, CEO and Cofounder of Caribbean Ideas Group Chike Farrell. The dynamic duo emphasized that tracking your digital footprint was just as important as the content created for your brand. Here are three key highlights from their presentation.
Web presence still matters
Your brand’s digital footprint refers to all the data created by your online activity and your communication. Joel explained that every photo, post, client email, and click contributes to your digital footprint. This includes your website.
The lockdowns and restricted activity during the height of the COVID-19 pandemic, reiterated the need for businesses to have a digital presence in lieu of brick and mortar locations. This is supported by the data – 88% of people look online for opinions and reviews before making their purchase. You’re at a disadvantage if you don’t have an updated, discoverable and functioning website for your brand. It boosts your brand’s credibility and Search Engine Optimisation (SEO) ranking in the list of search results and can increase your chances of securing sales over your competitors.
This sentiment was also echoed by Digipreneur and E-commerce Specialist Keron Rose on Day 1 of DigiMark 2022.
Use the insights to your advantage
Tracking your digital footprint, allows you to better understand who is responding to your content and how you can improve it. The data gathered can range from audience demographics to preferred social media platforms for interactions. With this information, you can perfect your buyer personas and improve your content to appeal to your target audience.
Chike discussed the example of iconic beauty brand Dove and its #speakbeautiful campaign which was the result of the brand realizing that 80% of women came across negative chatter on the internet. They built content around this insight and used it for their revolutionary campaign which celebrated beauty in all shapes, colours and sizes. #speakbeautiful generated over 168k hashtag uses and over 800 million social media impressions.
Any content that you produce needs to be monitored and measured to determine the success of its impact. Social Listening can give you the insights you seek to improve your digital marketing strategy. It takes the guesswork out of monitoring your content and that of competitors and saves you from the inconvenience and inefficiency of manually searching for the data yourself.
Joel referred to the many platforms available to assist with Social Listening including Sprout Social, Meltwater and Brand 24 among others. However, you should ensure your choice provides client support, channel support, competitor analysis and real-time data support all while staying within your budget.
Media InSite’s Social Listening service provides real-time competitive intelligence on Caribbean markets for a wide range of industries, presented in the form of easily digestible data reports that directly address your brand’s KPIs. Gain insight with information about audience engagement, influencers, consumer engagement, Share of Voice and other key markers to several social media platforms including Metaverse, YouTube, LinkedIn, TikTok and others.
As we celebrate 11 years as the region’s leader in Media Monitoring, Media InSite is offering a special discounted rate on our Social Channel Advertising Report. Receive invaluable, relevant social advertising insight into an industry of your choice including Eye Care, Insurance, Food & Beverage and many more!
Interested in our discounted Report? Contact sales@media-insite.com for more information.
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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