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This year marks the Diamond Jubilee of Trinidad and Tobago’s Independence (60 years of independence) and the festival will be special in so many ways. The Queens Park Savannah which is the cultural heartbeat of the city of Port of Spain will host many activities on this day. The festivities will end with a spectacular fireworks display in Savannah during which thousands of people gather together to enjoy the display.
In keeping with the celebration of our 60th Independence host, Kristee Kalisingh breaks down the results from our Ad Monitoring services as shown by SpotCheck to examine the Top 5 Independence Day Brands for August. Topping the list was Craft Hub TT- an ad for the Independence Day Pop-Up Shop at Adam Smith Square, it had a Total Ad Count of 189 and its Total Duration was 2:01:5. S&S Persad Supermarket came in Second with a Total Ad Count of 187 and a Total Duration of 1:57:58. In the Third position was Baker Enterprises with a Total Ad Count of 130 and a Total Duration of 1:15:11. At number four there was Baker Flags and Emblems with a Total Ad Count of 88 and Total Duration set at 1:45:36. In the Fifth position, there was Tobago Gold with a Total Ad Count of 69 and a Total Duration of 0:25:18.
Through SpotCheck clients benefit from instant access online with up-to-the-minute details, our ad verification service shows you exactly when and where your broadcast spots were aired or newspaper display ads were published, and it’s available in near real-time. Through this service, you can compare what happened against what you planned. Identify errors quickly so you can ask for corrections or make-effective changes early in a campaign.
Through Ad Monitoring we also keep an eye on competitor proximity and encroachment, alerting you to competitor ads that run directly adjacent to yours or within the same ad break. All our online data is exportable, making it easy to add verified results to internal reports and spreadsheets. Clients can also benefit from Media Schedules – use data to reconcile placement schedules. Another key feature is Advertising Logs – research radio and television stations’ total spot advertising activity for your brand.
Happy 60 years of Independence Trinidad and Tobago.
Media InSite News is a monthly educational newsletter distributed free via email to executives, managers & professionals in communications, public relations (PR) marketing, customer service and media.
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