budget

The 2022/2023 fiscal package has been the talk of T&T since it was presented on September 26th. With government expenditure estimated at $57.685 billion, Finance Minister Colm Imbert purported this year’s budget entitled “Tenacity and Stability in the Face of Global Challenges” to be full of relief for citizens while seeking to improve the current state of the economy.

Needless to say, the Opposition, stakeholder groups and the general public have been weighing in on this discussion over the last week. But with many outlets for conversation ranging from print editorials and televised post-budget panels to various social media platforms, how can we truly grasp the overall attitude of the responses?

Using our media monitoring services, particularly Social Listening, Media InSite has been able to track the Sentiment related to mentions of the national budget. All media mentions can be categorized by Sentiment, whether it’s positive, neutral or negative. Here’s what T&T had to say about the budget’s major highlights.

Positive Mentions

This year’s budget, like many others before it, is a deficit budget with revenue estimated at $56.175 billion and expenditure at $57.685 billion. However, the Bankers Association of Trinidad and Tobago is among the many stakeholders focusing on the bright side of things, as it commended the government for its efforts to reduce the deficit with this budget.

Azim Bassarath, President of the Trinidad and Tobago Cricket Board, was another with high praises for the government as $541,962,000 was allocated toward sports.

Positive mentions, like these, are an effective way of highlighting your brand is getting right. These mentions include sponsorships, profits, awards, prizes, CSR initiatives and increased stock prices.

Neutral Mentions

 

Sentiment for national budget-related mentions Sep 28- Oct 3 2022 |Source Media InSite Ltd

According to our media monitoring data, most of the media mentions related to the national budget can be classified as neutral as they aren’t positive or negative.

News articles on the allocations for various sectors, organizations and events including the Ministry of Tourism, TTPS and the upcoming Commonwealth Games can all be considered neutral. Questions on social media about these allocations are also considered neutral.

Generally, neutral mentions encompass listings, mentions in speeches, reduction of profits, announcements and stock tables.

Negative Mentions

 

With oil and natural gas pegged at US$92.50 and US$6 respectively, it’s no surprise that one of the hottest topics announced was the fuel price adjustment. The hike in premium and super fuels along with diesel to $7.75, $6.97 and $4.41 was met with immediate kickback.

 

Many disgruntled citizens took to social media to complain about the rising cost of fuel coupled with the government’s refusal to support Work From Home policies in the public sector.

 

During her response on September 30th, Opposition Leader, Kamla Persad Bissessar called for an immediate reversal of the fuel price increase and the implementation of Property Tax. She claimed that the “unnecessary price hikes will bring immense pain and suffering to already burdened citizens.”

 

President of the T&T Unified Teachers Association (TTUTA) Antonia Tekah De-Freitas also expressed her dissatisfaction with the increase as she staged a one-woman protest in response to the increased fuel price, highlighting the impact on the cost of living for teachers.

 

Monitoring negative mentions can be beneficial to any brand. From unfavourable credit ratings, scandals and losses to protests, public outages and customer complaints, monitoring negative mentions can help your brand to nip a crisis in the bud in real-time.

Interested in keeping abreast of the Sentiment for your brand, latest campaign or your competitors?

Contact us to find out which of our Media Monitoring services will be right for you!

Suzette Bonas, Account Executive

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